Alexa was created by two web developers, Brewster Kahle and Bruce Gilliat, and over time became a reference for ranking websites. The site provides users with a toolbar called the Alexa toolbar. More accurately to Alexa. This information is one of the factors that affect the ranking of websites.
Importance and accuracy of Alexa rankings
Now the question arises for us why Alexa rank is so important for webmasters and is this ranking based on accurate criteria? The fact is that the statistics of this website are not necessarily accurate and based on real criteria. This ranking is based in part on hypothetical and probabilistic calculations, as the main source of Alexa website data collection is the toolbar mentioned in the previous paragraph.
Of course, there is another way to carefully review a website, and that is to register your website in this service by purchasing one of the plans provided by Alexa. Alexa then gives you a special script code that you should put in the head section of your site. When this is done, Alexa will do an overview of your site and record your site information and inputs very carefully. This can be effective in determining the site rank more accurately.
If there is one of the two methods mentioned, the site traffic is calculated correctly and reduces the Alexa rank of the website
Alexa Rank parameters
Alexa site ranking is based on several parameters, some of which are mentioned below:
Website traffic is one of thttps://seovisitor.net/he most important factors in the success of an online business. Despite the popular notion that website traffic means the number of visits to that site, the two concepts are not exactly the same. Although site traffic is directly related to the number of visitors, website traffic certainly has a broader meaning and includes the amount of information that is exchanged between the website and users (visitors). As the site traffic increases, the site ranking will improve and the quality of your site visitors will also increase.
Time on Site
The more time users spend on a site, the more importance and credibility Alexa places on that website, and the higher it’s ranking. Increasing the value of this option over time is considered one of the effective factors in the development of the site and improves the Alexa rank.
Pageviews per Visitor
If your website is attractive to users, they will be interested in seeing other pages of the site as well. This can also be a positive factor in Alexa rankings and your site has a higher priority than a site that users see fewer pages and leave sooner.
Bounce rate is a general term in online marketing and is the ratio of the number of users who leave the site immediately after seeing a page to the total number of users. The higher the site bounce rate, the more likely it is that the website in question has failed to encourage users to view other pages. A low bounce rate is one of the positive factors in Alexa rank.
Traffic from search engines
If your site has high traffic from search engines like Google, Alexa will find that your website is useful and you will get a better ranking. Of course, the opposite will not be true at all. This means that if your site has a good Alexa rank, it does not mean improving the SEO and position of the website in Google.
Backlinks from strong websites
If your website link is on websites that have good Alexa rank, your website Alexa rank will also be better. The more links and users who enter your site through these links, the better the impact will be on the ranking.