Improving the website position in Google with basic methods
On this basis, you find enough information about essential and practical tips to improve the website position of the Google search engine. Stay with us, and we will point out the most critical points of these solutions.
How to improve website position in Google?
Improving the website position in Google is one of the most important goals of any website, namely, attracting more visitors and increasing its income. To achieve this goal, different methods should be used. This article will examine the strategies that can most impact your website’s position.
Whether your website is a service, a store, or a content website doesn’t matter! It must have a good position in Google. Until your website’s position is improved with the right keywords, you will not be able to experience good inbound traffic.
Before we want to influence the ranking of the website in Google, we should pay attention to the following things:
Evaluation of the website’s current rank
To make new decisions to improve your website’s ranking, you need to evaluate the website’s current state and obtain more detailed information. This can be done with the help of Google Search Console and other SEO tools.
Assessment of important parameters
You need to evaluate and ensure some essential things about your website. These factors are:
- Organic traffic
- Organic traffic conversion rate
- Keyword ranking for business word
Checking the search rate of keywords
One of the most important things that affects the improvement of the website’s position in the search results is checking the search rate of keywords. For this purpose, you should pay attention to the following:
- Find out what words users use to access your website through search.
- Focus on your competitors.
- Boost those keywords that rank lower.
Solving existing problems and fines
After you’ve evaluated a series of essential parameters to improve your position, it’s time to assess your website based on its penalties and deficiencies.
This issue is important because there is no way to promote and build links suitable for websites that are not technically sound. One of the ways you can determine your website’s penalty to improve your website’s position in Google is to check internal and external links and use various anchor texts.
Improving the website position in Google with the help of SEO and optimization
SEO or search engine optimization is a process that tries to increase the ranking and visibility of the website in Google search results using different techniques and methods. The factors and methods that improve the website’s position in Google are generally a subset of SEO and are typically placed in two categories:
- On-Page methods
- Off-Page methods
Each of them includes several factors. On-page SEO is about improving on-site elements like content, coding, loading speed, etc. Off-page SEO refers to increasing the credibility and popularity of the website through ways outside the website, such as link building, content marketing, social networks, etc.
The impact of SEO in improving the website’s position in Google cannot be denied. Google ranks websites based on different criteria using complex and variable algorithms. The closer the website is to these criteria, the higher the chance it will be on the first pages of the search.
Therefore, SEO as a digital marketing strategy is significant in attracting targeted visitors, increasing conversions and sales, promoting the brand, and strengthening the website’s competitiveness. Using On-Page and Off-Page methods, you can improve your website’s position in Google results and get organic traffic. In the rest of this article, we will review more explanations about each case.
On-Page SEO methods
One effective way to improve the website’s position in Google is to improve the website’s SEO fundamentally. One of the most important things that affect On-page SEO and the correct search of words can be the following:
On-page methods include actions taken within the website to optimize it for Google and its users. Some of these methods are:
- Choose the keywords for each page and use them in the title, description, text, images, and links.
- Creating quality, applicable, unique content related to the website’s topic
- Improving website loading speed and solving technical problems such as 404 errors, broken links, etc.
- Ensuring the website’s reactivity and responsiveness
- Using appropriate HTML tags to structure content and increase its readability
- Creating sitemap and Robots.txt files to help Google identify and index website pages
- Apply HTTPS pattern to improve website security and user trust.
Choosing and using keywords
Keywords are among the essential factors that affect the website’s ranking in Google search results. Keywords are words or phrases users enter in Google to find their desired content. Therefore, choosing the right keywords for each website page can make your website visible to your target users and increase visits and conversions.
To choose the right keywords, you should pay attention to several points:
Check the needs and expectations of target users:
You need to know precisely what content your target users are searching for and what words or phrases they use to find it. For this purpose, you can use keyword research tools such as Google Keyword Planner, Ubersuggest, Moz Keyword Explorer, etc.
You should see what keywords your competitors use in their industry and how much competition there is for them. For this purpose, you can use competition analysis tools such as SEMrush, Ahrefs, MozBar, etc.
Balancing search volume and competition
It would be best if you tried to find keywords with high search volume and low competition. These keywords allow you to be on the first pages of search results and increase your visits by producing high-quality content and SEO optimization.
Compliance with the website’s purpose and content:
You need to ensure that the selected keywords match the purpose and content of your website and add value to them. In other words, you should not be fooled by attracting irrelevant traffic and only look for high-quality traffic.
Produce quality content
Producing quality content is one of the essential factors in improving the website’s position in Google. Quality content means valuable, functional, attractive, and reliable content for users. Quality content increases website traffic and conversion rates and helps increase website credibility and trust among users and Google.
Google uses complex algorithms and various indicators to measure the quality of the content and rank the sites based on it. Some indicators of content quality are:
- Originality, appropriateness with the site’s purpose
- Compliance with writing principles
- Use appropriate keywords
- Variety of formats (text, image, video, etc.)
- Being up-to-date and matching the needs and tastes of users
Therefore, producing quality content is vital in improving the site’s position in Google and should be considered a basic SEO strategy.
Ensuring the website is responsive
In recent years, Google has become very sensitive to web pages’ responsiveness. If a website page or the entire website is not correctly responsive, it cannot get a good position in Google. You can use the available tools to find out if your site is mobile-friendly and, if necessary, optimize your site according to mobile.
Off-Page SEO methods
Off-page methods include actions outside the website to increase the popularity and credibility of the website in the eyes of Google and its users. Some of these methods are:
- Get quality and relevant links from other websites to the website’s pages.
- Using advertising methods such as native ads
- Active presence on social networks and sharing content and website links on them
- Registration of the website in directories, maps, forums, and other systems
- Producing attractive and sharable content such as videos, podcasts, infographics, etc.
- Establishing a relationship with reliable and influential sources in the field of website activity
Fundamental and quality link-building
Primary and quality link building is one of the most important ranking factors of websites in search engines. Link building means creating connections between web pages or different websites, which helps increase the website’s credibility and popularity. If link building is done in a principled way and in compliance with Google standards, it can place the website on the first pages of search results. Some of the advantages of primary and quality link building are:
- Increase visitors and website traffic.
- Increase brand awareness and strengthen online presence
- Increasing the popularity and trustworthiness of the website by users and Google
- Increasing competitiveness and attracting new customers
- Improve the ranking of target keywords in searches
Using native ads for website content
It can be said that there was a long time when native ads and SEO positively affected each other. Still, they did not have much connection with each other, which is why many users saw these two as separate until the effect of matching or native ads multiplied many times over.
But even today, many businesses see these two methods of content promotion, i.e., native ads and SEO, together. And they can complement each other in this way.
You can get the necessary information about how to run native ads from available sources and use them to improve your website’s position in Google.
The presence of social networks in improving the website’s position in Google
Social networks play an essential role in people’s daily lives. These networks allow communicating, exchanging opinions, informing, and promoting products and services. Many Internet users use social networks as their primary source of information. This behavior directly affects Google’s position as the most popular search engine.
To maintain its competitiveness, Google must keep pace with the changes in user behavior and propose new ways to attract and retain users. In this article, we examine the impact of active presence in social networks on Google’s position and analyze its challenges and opportunities.
Encouraging the user to read more content
One thing that can help improve the website’s position is keeping the user on the website and reducing the bounce rate.
As a webmaster, one of the ways to encourage users to read more content is to provide engaging, helpful, and up-to-date content. Good content should answer users’ needs, questions, and interests and use reliable and valid sources.
It should also be written in a simple and fluent language and use appropriate headings, subheadings, lists, and images to attract attention and ease of reading. Good content should not contain spelling, grammatical, or technical errors and should be carefully edited before publication.
In addition to content, other ways can be used to encourage users to read more. Some of these ways include:
- Provide rewards, discounts, or privileges to active users and positive feedback to users who share their comments, questions, or answers on the website.
- Create a space for dialogue and interaction between users and website authors using communication tools such as chat, forum, podcast, or webinar.
- Use content marketing methods such as sending newsletters, posting on social networks, producing video or audio content, and SEO optimization.
- Provide reading suggestions to users using intelligent algorithms or surveys.
- Request user feedback about the website’s content quality, comprehensibility, and satisfaction and make the necessary changes based on their comments.
The final result
This article introduced methods to improve the website’s position in Google. These methods include SEO optimization, increasing page loading speed, producing quality and valuable content, creating suitable external and internal links, and using web analysis tools. We have shown that by using these methods, it is possible to attract visitors, increase the popularity and credibility of the website, and ultimately increase sales and income.
Of course, improving the website’s position in Google is a continuous and dynamic process that requires constant updating and change. Google is constantly changing its algorithms to provide better and fairer results to users. Therefore, website owners should always be aware of the latest Google changes and coordinate their websites with them. Otherwise, they may lose their position in the search results.
In addition, improving the website’s position in Google should not be the ultimate goal of website owners. The goal is to satisfy the needs and solve the users’ problems. Website owners should try to design and manage their website so that users will use it with pleasure and return to it. This work improves the website’s position in Google and increases users’ loyalty, interaction, and exchange. As a result, website owners can establish a stable and reliable relationship with their users with this method.
What do you think about improving your website’s position in Google? Do you know another way? Is it possible to find a way to increase the traffic through social networks and refer it to the website? Please share it with us.