Ways to increase site visits and Google traffic in 2022
Discover how to increase site visits and the benefits of increasing Google input and traffic in this article.
Important factors effectively improve the site's SEO status and increase its ranking. One of the most critical factors in increasing the site's ranking is the increase in site visits and Google traffic. According to Google's algorithms, users enter the website; when your website's content is better, practical, and valuable than other similar sites.
One of the ways to increase site visits and Google traffic is to buy views. Although increasing your website's ranking plays a role in increasing site visits and Google traffic, it is not the only factor. You can increase the click rate through simple rules. Join us in this article to learn about the methods of buying site visits and increasing Google input.
Why is it important to increase Google traffic?
In today's business world, due to the increase in the cost of setting up or renting a place to sell products or starting a company, having a website and operating it is the best solution. In addition, the Google search engine is one of the best. Many audiences and users go to it to find the answer to any question. Lastly, a website can promote any business if designed and operated primarily according to Google's rules and algorithms.
Obviously, with various registered and operating sites, many businesses are looking for a way to increase their site traffic and sales of their products. Therefore, every company with a website should strive to improve their Google traffics and visits as a primary goal.
The primary condition for success in such a field is to determine the strategy and start. Many digital marketers, content managers, and SEO believe that the number of customers directly correlates with the number of users who visit the site. Because every user and visitor can be a customer, for this reason, the main goal that will open the way to success and increase profits and sales is to increase site visits and Google traffic. Google generally provides traffic to more than 50% of active sites. On the other hand, taking basic steps to be in the initial results recommended by Google will not cost you anything.
Benefits of increasing Google traffic
Increasing Google traffic enables the site to rank in search engine results using keywords and key terms that users search for. The higher the ranking these keywords get, the higher the Google input you get. For example, if your activity is in the hotel field, you should focus on words and phrases such as hotel reservation, hotel price, discount, etc. Increasing Google input and gaining organic traffic is essential to growing online businesses' prosperity and success. Therefore, increasing Google input has the following benefits:
- Increasing the credibility of the site in other search engines
- You can test and then analyze your marketing and content marketing strategy by increasing Google traffic.
- The possibility of obtaining information from the behavioral pattern of users and their interests
- Increase the click rate better and more effectively
- Increasing the number of potential and ultimately actual customers
- Earning higher income and more profit
How to increase Google traffic?
Considering the importance and benefits of increasing Google traffic and growing traffic, performing the methods and doing the necessary work to be seen in this search engine is also the most crucial step. In general, there is a method to increase site traffic and attract audience and users to stay on the site, buy and order services, etc. You can increase your Google ranking by following these steps:
1- PPC (Pay Per Click)
Advertising or pay-per-click is also one of the ways to increase traffic. You should use this method if you don't have enough time to use SEO. In fact, in some cases, there may be many competing sites that typically have a good position compared to your site, and it is not possible to compete with them in a short time. In addition, in some circumstances and at certain times, such as before New Year, Christmas, Halloween, etc., you need the site to be seen in the first results of Google.
It is practically impossible to achieve this result in a short time. Carrying out this method is different from one another according to the work area of the website, the position of competitors' keywords in it, the type of visit order, the time the user stays on the site, etc. When a user searches Google, Google ranks the sites according to how well they are rated and how much competition their keywords have. Therefore, it displays the best result based on Google's search requirements.
Using Google Adwords, you pay a fee so that your site appears in the search results based on the keyword you want or a keyword with more competition. Clicking on your ad will charge your account. The amount of this payment is in dollars, and due to fluctuations in the dollar price, advertising costs vary. If you can pay for this type of advertising sufficiently and consider the increase in the price of the dollar, use this method.
2- SEO (Search Engine Optimization)
One of the most essential and fundamental methods of increasing traffic and getting traffic from Google is website SEO or optimizing the site for search engines. In fact, in this method, actions should be taken that are appropriate to Google's algorithms, and based on this, you can attract the opinion of Google's robots and algorithms. In this way, you can organically attract many visitors and new users to your site. But keep in mind that SEO will pay off in the long run because implementing and implementing SEO measures includes content creation, advertisement reporting, site format optimization, site speed optimization, internal and external linking, etc.
Professionals should perform each of these tasks, which requires a lot of time and experience. You can register with the first click to carry out specialized projects for your site. This method is very economical compared to the PPC method, and the result will be longer. The most important influencing factors in improving SEO are:
On-page SEO is one of the essential steps in improving the site's SEO status, which significantly impacts the site's ranking and increases Google traffic.
The most critical measures of on-page SEO are:
- choosing the correct title for each page
- Writing correct sub-titles appropriate to the site's domain
- and writing meta descriptions using accurate and relevant keywords.
- Explain the image's text ( ALT Tag) and the URL selection is correct.
Meta descriptions appear below URLs. In fact, by reading the meta description, the user decides whether to click on the site link or not. By writing the meta description morally and correctly, the user can determine the website's topic and whether the page's content suits his needs. Increased Google traffic and site traffic are significantly affected by writing meta descriptions relevant to the domain.
Creating backlinks is an essential step in improving the site's SEO status. A backlink means linking other sites to your site with a related topic. The links linked to your site will increase Google traffic and be exposed to new users in this way. In addition, Google increases the site's credibility by recognizing and analyzing the backlinks of reputable sites that link to your site. As a result, it increases trust in your business and brand. Increasing confidence through Google will improve its ranking from Google and increase its input.
Using long keywords and LSI:
Because all users do not have the same level of knowledge and information, their search patterns are also different from each other. In the current study, we have described the search patterns of users. Long keywords and phrases are searched by users today. In addition, due to the development and improvement of Google search engine algorithms and the possibility of voice search, users use specific and long phrases to search. Also, due to the advancement of these algorithms, Google can identify words and phrases with the same meaning and synonyms as each other and display the best results to users. LSI refers to keywords that are semantically closer to your desired keyword. Due to this, LSI terms and keywords significantly impact increasing Google traffic.
Using guest posts and reportage
One of the best tricks to increase site traffic is the possibility of publishing other people's articles on your blog site. You can also use this method. You can use the guest post technique to publish your articles on other sites that have the same field of activity and link from their website to your site. Or, in other words, get a backlink. In addition, you can write a separate article with reportage ads and publish it on popular sites and get backlinks. This method can also create site diversity and organically increase site traffic. In this way, you should note that the content is valuable and practical for users.
Activity in social networks:
Today, many people are continuously active in several social networks. Two examples of the most popular social networks are LinkedIn and Instagram. Publish a vital part of your articles on LinkedIn and ask users to visit the site to read the full article. You can also introduce your products on Instagram and encourage customers to enter the website to buy.
As Google algorithms are updated constantly, their performance becomes more accurate. One of Google's precise algorithms is the content recency algorithm. This algorithm checks the publication time of the articles and ranks it based on the correct performance of the site pages. One of the best ways to improve the site's SEO and, as a result, increase the website's traffic through Google is to update and create new content for the old site's articles and content. Additionally, you can remove old content and pages that are no longer visited.
Improve website speed:
One of the essential factors in increasing user satisfaction is high site speed. In addition to improving site speed, it directly impacts site ranking. This effect is such that Google confirms it. It optimizes the site's speed for mobile and desktop users' betterment.
Compatibility of the website with mobile (Responsive):
In addition to site loading speed, the site must be compatible with mobile and increase mobile users' satisfaction. Smartphone users will leave the website immediately without proper speed and basic design. Rising bounce rates also reduce a site's ranking since creating a good user experience is imperative to making a good user experience.
Creating a communication channel with customers is essential for success in any business. To develop effective and valuable communication and increase Google traffic, you can also send regular, functional, and relevant emails to users in the form of advertising messages through email marketing. Write valuable and practical news and information for users in these emails and encourage them to visit the site.
All the actions and methods mentioned will be successful if you analyze the site well after doing it. For this, you can use the free Google Analytics tool. You can use the links tracked by this tool to launch advertising and marketing campaigns. You can also check what strategy and what type of content have increased Google traffic. Which content needs improvement? And which content has had good traffic and traffic.
Is increasing Google traffic constantly helpful?
If you use SEO or the technique of buying site visits through Google ADS, you should focus on choosing the right keyword. Sometimes, you may lose a lot of time and money by choosing the wrong keyword and not getting the desired result. One of the critical factors when choosing a keyword is the relationship between the word and the site's products and services and, more importantly, the level of competition for a keyword.
If you choose the keyword and describe the services and goods wholly and correctly, the number of site users may be few. But this number of users is actual, and they entered the site purposefully. In addition, the number of users who enter the site by searching descriptive phrases and a specific keyword will be higher. In addition, note that the use and ranking of keywords for which there is more competition will be.