What is SEO exactly?

As you know, The internet business market depends on being seen by users and increasing website traffic. We are competing with many similar websites in this direction. If you want to get a better position than competitors and be a search destination for more users, You need to follow a set of principles.

This article will explain SEO principles and the importance of observing them in the vast Internet space. In this article, we want to ask the question: what is search engine optimization?

What is search engine optimization?

The term SEO’s literal meaning is search engine optimization. The Google search engine determines the score of each website based on several parameters. It also determines the position of each website on its various pages based on this credit. SEO is about optimally identifying and using these principles to improve the website in simple language.

There are many factors involved in Search engine optimization. These factors include keyword density, description meta, internal and external linking, website loading speed, etc.

If you do not yet understand the basics of SEO are. We have to say that Search engine optimization is the strategy professional search engine optimization uses in website design, content production, etc. To attract more visitors to your website and thus receive higher credibility from Google. It should be noted that SEO principles do not depend only on search engines. In recent years, Google’s policies have attracted visitors to the website.

History of search engine optimization

It can be said that the beginning of search engine optimization coincided with the beginning of the first search engines. In the 1990s, search engines such as Infoseek, Alta Vista, and Yahoo launched and quickly became popular. SEO in those years did not exist in the modern sense, and the position of each website was determined alphabetically. After the pervasive growth of the Internet and the expansion of websites, the old algorithms did not meet the needs of new users. Hence, search engines changed their algorithms.

Initially, these algorithms were based solely on the number of keywords or, more commonly, the keyword density. The higher a website used keyword ratio. It got better rankings in search engines and better SEO. This simple algorithm provided the ground for many cases of abuse and immoral methods on the Internet.

An article in the New York Times was published in November 1996, explaining that many web developers bypass keyword algorithms and improve their website rankings with specific keywords. From the beginning, this issue has become a constant challenge for Search engine optimization specialists.

The Impact of user behavior on SEO

Rank Brain algorithm and other new Google algorithms are designed to analyze user behavior and determine Google results accordingly. In simpler terms, Google’s choice is the more user-friendly website. These websites are at the top of Google results. The more users click on a website, The ranking and credibility of that website will increase, and its position will be upgraded.

In addition to the number of clicks, the amount of time a user spends staying on a website; In the end, Google will be adequate. The term Dwell Time is used in this context. This term means the time a user has been on your website until they search for the exact phrase again in search engines.

Importance of search engine optimization

Active Internet users find the terms they want on search engines such as Google, Yahoo, and Bing. SEO can be the key for users to reach the most appropriate page and get the best traffic statistics for website administrators. Search engine optimization shows the user what he expects. Hence, users’ trust in SEO results is more than in ads.

Experience in this field shows that paying attention to search engine optimization can ensure the success of any Internet business to be seen more. If you want to know what the principles of SEO are and what they apply, Simply put, SEO is not a cost at all but a long-term investment that can bring you tremendous profitable results in the long run.

Why do search engines need SEO?

Although Google is an intelligent engine, its strategy is still determined by users’ behavior and preferences. Of course, there are still problems that double Google’s need for search engine optimization principles. If SEO is wrong, High-quality content ranks higher and hides high-quality content from users.

Google has a set of principles called On-Page SEO that helps increase the chances of those who use quality content. Continuing this article, we intend to explain SEO principles and what each one means.

search engine optimization principles

Search engine optimization has rules every Search engine optimization expert will follow according to its principles. In this section, we will give an overview of some of them.

SEO black hat and white hat and gray hat

White hat and black hat search engine optimization refers to the behavior of SEOs towards Search engine optimization rules. If you, as an SEO, properly analyze the practices of Google and make every effort to promote your website to users’ satisfaction, You have used white hat SEO.

On the other hand, some techniques can improve your search engine optimization in the short term and circumvent Google rules. The results of these techniques are pretty temporary and, in the long run, will include Google fines and reverse effects. These techniques are called black hat SEO.

Gray hat SEO has the same meaning as black hat SEO but will have fewer risks. It is a set of techniques that is not legal, but at the moment, Google cannot detect it. Our suggestion to you is not to try to bypass Google! Because in the long run, Google bots have caught new illegal behaviors, and pages that have used these techniques will incur a fine.

On-Page SEO

Everything you upload to your website page is directly related to On-Page SEO. This includes the code and all the website contents, including text, images, links, and… SEOs. Due to their expertise in this field, they try to optimize content changes.

Off-Page SEO

Off-site SEO includes all the SEO optimization methods outside your website page to promote your position. One of these methods is external linking.

Search engine optimization steps

As you can see, SEO is a continuous and time-consuming process. Indeed, no one can claim that he fixes everything very quickly! As you can see, Succeeding in proper and standard SEO requires expertise and time. There are three primary arms in this path, which are as follows:

1- Technical SEO

Technical SEO is a part of the SEO process that has nothing to do with content and optimizes website infrastructure. Techniques in this part of search engine optimization make crawler search engines easier. These items are standardizing website coding, observing SEO principles in website design, standard markup, increasing website loading speed, responsive version design, etc.

2- Content marketing

Strategies used to promote SEO-style content. It’s called content marketing. In this process, we analyze competitors and find valuable keywords. According to these keywords, we will produce content and help optimize content with internal linking, etc. Search engine optimization is meaningless without content marketing.

3- Targeted link building

If you only follow technical SEO and content marketing, You will probably come to the first page of Google. But if your goal is to reach the first Google link beyond all competitors, Targeted linking is your effective technique. To do this, you should not neglect activities in social networks, specialized forums, comment marketing, buying backlinks, buying ad reporting, etc.

The last word

Buy keyword traffic causes the boost number of visitors a website receives from search engines such as Google, Yahoo, etc. Keywords or phrases highlight the importance of strategically selecting and incorporating relevant keywords to improve a website’s search engine ranking and visibility in search.

This article explains SEO basics and how you can use them to improve your website ranking. This complex process requires the knowledge of professional and experienced search engine optimization. We hope we have covered some of your questions and helped raise awareness.