What is the meaning of organic SEO?
What is the meaning of organic SEO? Visitors to the website are the essential pillar by which Google gives credibility to your website. This becomes even more important when you own a business website; Because, in this case, your customers are your visitors.
Implementing organic SEO can not guarantee that your brand will become well-known. However, if you want your website to look better on the search engine results page, Organic SEO will increase website traffic and sales.
If this is the result you are looking for, Join us at the end of this article to explore the concept of organic SEO and how to do it.
What is the meaning of organic SEO?
As you know, SEO is a process in which the website in question is optimized and promoted to higher Google rankings. This is one of the new ways to help digital marketing. Now that you are familiar with the concept of SEO, we explain the concept of organic SEO.
Organic SEO is the white hat SEO that includes all the activities to promote SEO naturally and authentically. This method is one of the main methods of expanding Internet businesses.
The importance of organic SEO
SEO involves a variety of techniques. To do this, choosing a genuine, committed professional is essential. Because some activists in this field can use strategies to increase your website ranking quickly and bypass Google algorithms, this will have the opposite effect in the long run and cause your website to be penalized by Google.
Therefore, choosing a principled strategy in the SEO process is essential. The concept of organic SEO is the process that shows how to optimize the website and get genuine visitors.
The advantage of organic SEO
Organic SEO has many benefits. If we want to mention it briefly, the most important advantage of organic SEO is to increase the probability of promoting the website to the first links of the first page of Google. In addition, organic SEO ensures the longevity of good Google results.
Steps to do organic SEO
Now that you know what organic SEO is and its importance and benefits, You may be wondering how to use the concept of organic SEO as an effective strategy for business websites. This article will answer this question and explain the steps of doing organic SEO in five steps.
Step 1- Discovering Your Purpose
The concept of organic SEO is inextricably linked to the keyword. As far as organic SEO is concerned, keywords are the key.
In the first step of the organic SEO process, we research the keyword and select it. For this purpose, various tools can be used. One of these tools is keywordtool.io, which you can use to identify valuable keywords. This tool helps you measure the keyword search volume in the search engine. It also shows you the changes in keywords, the amount of competition, and the value of each click.
Ideally, you can find and select keywords with high search volume and low competition. Choosing the keyword is an assist that not every player can handle. So for the best choice, you must leave the work to a professional SEO.
Keywords are divided into two general categories. Specific and long keywords and general and short keywords. There is much more competition for public keywords. For example, if you own an elevator start-up company, You should not focus only on the word elevator. The word elevator is a ubiquitous word with a high level of competition.
Thousands of other companies besides you are trying to get a better ranking in this world. By reading these few lines, you may imagine that you can choose a specific and longer word and get the best results from Google. The fact is that this process seems so much; It is not simple. More detailed terms, although less competitive, have a lower search rate.
Step 2- Create the right content for your keyword.
Now that you have completed the first step correctly, You need to generate content based on the list of keywords you have created. This content is effective in Google search results.
You must write content with a high standard to get higher organic rankings—the standard range; Useful, compelling, and informative. To put keywords in your content, It is necessary to use the diversity parameter in content production. For example, if you run a content website like a magazine website, you can create several new content for a single topic. This is also a favorite of Google. Bulk content to Google proves that you are entirely immersed in this issue.
It does not matter to Google what your content is about. It is enough to provide the best possible information to the users using the target keyword.
Step 3- Use multimedia content in your content.
Adding multimedia to the content of websites is one of the most critical points of organic SEO. Whether you think this is trivial or not, It is good to know that the penetration of your content depends on multimedia.
Images, sound, and video are more lasting in the audience’s minds than text. Multimedia can reduce the dryness and monotony of the text and prevent user eye fatigue. You may ask, what effect does this have on SEO? It is clear!
The more users stay on your website page. It will reciprocally help your website rank. It is enough to engage users on your website for an extended time. Even one more second can end up in the search results ranking in favor of your website.
Step 4- Optimize your website page speed.
Upload speed is one of the points that will affect your SEO and your organic SEO. 53% of the audience is attracted to your website through search engines. If your website takes more than three seconds to load, You lose the guest user just as quickly. Although three seconds is not a long time, high loading speed is not impossible due to the advancement of technology today. If you want to help improve your page, You need to consider the following points:
- Compress images: Using large pictures on web pages can make them look beautiful. Keep in mind that beauty alone is not enough. Large photos can dramatically slow down the loading of your page. You can use a tool like Kraken.io to compress images.
- Reduce the number of redirects: The website has many paths because it forces the server to follow two separate pages, which Reduces page speed.
- Browser cache: Browser cache stores web resources on local computers. Saving website resources increases download speed because it can reload resources faster.
Step 5- Optimize your internal linking
Linking is one of the best ways to promote a website. You can facilitate Google indexing by using linking. During this process, Google uses search engines to rank your pages according to their parameters. The indexing process determines what keywords your content contains, what your images represent, and more.
Now, if you decide to help Google find the index of your website pages, You need to strengthen the internal link structure of your page. This is done by linking to other pages in your website content. For example, if you are talking about a general issue on one of the pages of your website, You can link to more content on another blog for users interested in learning more.
Now that we have reviewed these five steps together, you may wonder if we can implement the concept of organic SEO ourselves.
Preferably not because SEO is a specialized field whose experts do not need trial and error. In this case, you should master the following points:
- Master Google algorithms.
- Get to know your favorite Google websites.
- Know the methods of the concept of organic SEO.
- Perform SEO work on specific schedules.
- Generate specialized content depending on the type of business on the website.
In this article, we tried to introduce you to organic SEO and discuss its advantages and importance. In the following, we have explained the steps of doing organic SEO in five steps. We hope this article has helped you, dear user. Thank you for taking the time to read this content.