Things we need to know about the types of site visits
There are many things to consider when visiting a site. In this article, we will look at some of them and examine them.
Suppose you are planning to increase your site traffic on Google, and you are thinking about how to improve your site traffic. In that case, we have to say that if you can implement the following methods properly, then you will experience excellent results.
1- Website Search Engine Optimization (SEO)
At the very beginning, to increase site traffic, you need to focus on finding keywords that indicate that they are your blog's content. Usually, you should focus on choosing one or two keywords for each of your site pages. Of course, you can use SEO tools and keyword-finding tools to find relevant keywords.
Focus on keywords first so that their search volume is less than 10,000 searches per month. After a few months of launching your blog and optimizing your product pages, you can focus on keywords to get more search volume.
The fundamental trick to increasing site traffic in this area is to have a robust set of related keywords. Another critical point is that you should make the most of the benefits and capabilities of your blog in your online store; Because it naturally has a significant impact on increasing Google search traffic.
2- Content updating
Content updating is one of the most commonly used SEO hacking methods to increase website traffic. Basically, in this method, you should remove old and outdated content from your site pages and have new sections related to the content instead.
The easiest way to refresh the content of a product page is to ask users to write their comments or reviews of the products in the comments section. In this case, Google recognizes users' comments as a continuous task and as new content. In addition, you can keep the content of your pages up to date by constantly publishing user and buyer feedback.
3- Introducing the site to search engines
Another useful option for increasing site traffic and SEO is to ask search engines to crawl and index your site to rank better in the inputs related to your site in Google.
4- Do not take your eyes off the competitors
Analyzing competitors is one of the main methods to increase your site traffic. You need to determine where your competitors' primary traffic source is coming from and which marketing channels their audience is most focused on.
One of the easiest things you can do is enter the competitors 'site in the Alexa tool and go to the Upstream Sites section to see which sites have been visited before the competitors' site landing page.
If you see Google at the top of this list, you will notice that they have used Google Ads and SEO ads. Suppose Facebook or other platforms were a source of inbound traffic for competitors. In that case, you should look for ads on these platforms, or if you see that most of the inbound traffic came from one of the blogs active in this field, you should also focus your strategy on collaborating with such blogs.
5- Creating backlinks
Backlinks are another essential part of SEO that their ability to increase site traffic plays an important role. When another site links to your site, it sends signals to Google indicating that your site is valuable, indicating that your site is relevant to the keywords related to it.
In addition, backlinks have the ability; They drive a lot of traffic to your online store. By clicking on the desired link, users will access your site and store, and your sales percentage and users' chances of buying will increase.
You do not have to pay to get backlinks, and it is possible to get backlinks for free from different sources, and you should do it in a principled way.
6- Optimizing site content based on long keywords
While developing short words when researching keywords and working on them, we should not overlook Long Tail Keywords. These unique words can have good input for us and help increase site traffic.
Since these are unique words and have a better chance of being ranked, few competitors have approached them yet. Not only is it easier to type in long and relevant keywords, but it is also easier to guess the searcher's intent.
When you create a user experience that fits your search engine, your content is more relevant to the search. This method works very well in naturally increasing the Google search traffic by a group of target users.
7- Adding content or product to the site daily
Since one of the most important factors for Google to rank the content is the freshness of the content, so constantly updating the content of the site daily can be very useful. This is very good for SEO and a reason for users to come back and revisit the site. If they know that there is something new to discover on your site every day, they are more likely to visit your site every day.
8- Publishing specific content on the site
Starting a blog, holding a free course, publishing presentation files, having a webinar, and publishing other related content on the site will help you a lot. If you can go ahead with the program and publish your content exclusively, users have a reason to return to your site.
9- Publishing podcasts
Today, the podcast market is much better than in the past, and we see professional and attractive podcasts. Podcasts can reach a large audience and ultimately increase your site traffic to support you and subconsciously listen to your podcasts.
10- Writing in free content publishing platforms
Another great thing you can do is write content and publish it on free platforms like Medium or LinkedIn. This will help you to create backlinks for your site or ask users to follow more complementary and exciting content on your site.
11- Video content
Video content should be considered the best type to communicate with the audience.
Therefore, try to make some of your content in videos and publish them on free platforms such as YouTube to increase site traffic.
If you can publish a video for at least a week, your site traffic will increase.
12- The power of social networks
One of the most basic ways you can increase site traffic is to use the capacity of social media and messaging apps. You can link to your site or posts by following the rules of each platform and thus attract more natural and free visits.
If you have an online store, you also can advertise your product using content marketing and finally direct the audience to the product page and buy it using the link.
13- Email marketing
Using email marketing and placing links in the messages you send can get more traffic to your site and online store. While some social networks like Instagram are susceptible to establishing connections, email marketing is the best channel.
14- Cooperation with partners and other brands
Another thing you can do to increase your site traffic is to work with other brands and brands. You also can publish their content, and they can share your content. Each of you has your own audience that this win-win game will attract more traffic.
15- Updating and editing old content
Google's algorithms may have been different when you published the old content, or you may have had less experience producing content. Updating and improving old content in line with current trends and Google algorithms is another way to help you increase your site traffic.
To do this, you can republish your article with new corrections or add new sections, or you can update your report from the words (LSI words related to the main keyword), or you can update the previous article with new data.
16- Cluster content
Cluster content plays a significant role in increasing your site traffic. You select a keyword and publish content around it in this type of content. Then consider the main content as a column and generate other related content.
This method increases the number of your published content and provides more information to the audience. On the other hand, you can do an excellent job linking content professionally.
17- Publishing long content
Contrary to many people's beliefs, short content is always better, but research has shown that content longer than 3,000 words is 28% more shared. Therefore, one of the ways to increase site traffic that we mentioned is to publish long content by the skyscraper method.
The skyscraper method was first proposed by Brian Dean, a leading expert in SEO and digital marketing. This method works around a network of backlinks to your content consistently, is scalable and result-oriented, and helps increase site traffic.
The most fundamental aspect of producing long, skyscraper content is building strong backlinks from sites and resources that we know as reputable platforms. Because Google's algorithms love quality content, you will rank higher in Google search results if they read your content as valuable or suggested by a reputable site. In this method, you do not even need to look for the subject of content production yourself, and you can use previous successful examples in your own style.
18- Avoid sliding or rotating design
These designs have been popular for years, and customers love them. But the problem with this method is that visitors may only see the first slides. Many studies have reached the same conclusion and found that the following slides are less visible in this type of design, and the call or click on these slides is almost zero. Also, these designs may be popular, but their use is suitable for domestic policy, Not to increase visitor rates.
19- Use people's pictures
Faces are unique and powerful images. We also look at other faces more from the moment we are born. The magnetic power of images is beneficial in website design.
Faces attract attention. A well-known case study has shown that the results of combining looks and descriptions on one sales page are awe-inspiring.
20- Use arrows as visual cues
Faces can grab visitors' attention, but they are not the only way to control and guide visitors' eyes. Even small arrows drawn by hand may be more effective. You should know that even a simple indicator in attracting CXL to visitors' eyes is a powerful element on the page. If you want your visitors to look at something, point to it with an arrow.
21- Write meaningful subtitles
Vague titles are available on all sites. These titles are generally large and useless but follow small and useful ones. Make sure the oversized items are meaningful and helpful to visitors. If your bosses want to say things like services and products on the web, you need to ask yourself what description might be best for it.
22- Use simple words
The easier it is to read the text, the more successful your site is. Use the common words that readers expect. It is not good to use long sentences and fancy words; Instead, you should use simple language that everyone can understand. Research has shown that simplicity in reading can have a significant impact on increasing your visitors.
23- Answer visitors' questions
Questions may arise for visitors. The main task of the website is to answer these questions. Any question that goes unanswered will lose the opportunity to gain trust. Unanswered questions also increase the possibility of users leaving the site.
When Joel Koltke found his process for finding questions and writing answers on HubSpot, he doubled the landing page conversion rate. He interviewed customers, analyzed their responses, prioritized messages, and finally used his users' words in a clever new way of marketing.