The main question that users ask themselves is, what exactly is the definition of SEO? It is a set of activities that we do in site design, content strategy determination and, content production to gain a better position in Google search results and attract more visitors to the site.
But it does not end here. SEO stands for Search Engine Optimization, which means site optimization for search engines. Today, this concept has changed to Search Experience Optimization, which is equivalent to optimizing the user experience of search. In other words, we must pay special attention to user satisfaction with the result found.
The concept of SEO is not only related to search engines but also site optimization for visitors is one of its main factors. In recent years, Google policies have aligned with the expectations of visitors to the sites.
What is the impact of user behavior on SEO?
Google’s new algorithms, Specially the RankBrain algorithm, try to analyze user behavior when searching and optimize results according to the same ranking. Each time a user searches for a phrase on Google, it will select one or more results in Google Bids. Google will pay close attention to the user’s choices. For example, if a site is ranked low on Google results, But many users click on it, Google will improve the position of this site.
Besides, the time users spend on a site to search again on Google will be especially important. It is called Dwell Time from the time a user enters your website until they search for the same phrase or phrase on Google again.
What is the importance of SEO?
Most internet users find their pages on major search engines such as Google, Bing, and Yahoo. Therefore, proper SEO is the key to getting more traffic. Besides, search engines provide users with what they are looking for, which is why customers will trust your site more than online advertising, which shows what SEO is worth and why it should consider.
Keywords searched by users in search engines are very important. Experience has shown that attracting a lot of visitors through Google can guarantee the success of any company. Visiting SEO methods is superior to any way of advertising and will cost you less in the long run.
Why do search engines need SEO?
Google is a smart engine. But it still needs the help of users. They are always trying to provide better results to internet users. However, there are limitations in this direction that create the need for SEO. Wrong SEO can hide you from users and waste all your efforts, so your competitors will have more traffic and popularity with weaker content.
Google crawlers have relatively specific factors for understanding the content of the page which if followed, will increase your chances of gaining a place. These factors are called on-page SEO. To be successful in this task, we need to know what these factors are in SEO exactly.
Black hat and White hat SEO
Using techniques to satisfy customers and observing all the rules and principles in this direction is called white hat SEO. But, using the weakness of search engines and their deception techniques along with not caring about the satisfaction of visitors is known as the black hat method. Once a month, however, Google will identify these black hat techniques and punish sites that have used them.
What are the main steps in SEO?
SEO and site optimization is a time consuming and continuous process. There are many techniques and methods to get a better position in Google results, each of which can have a positive impact on this process. To succeed in SEO, we need three primary arms of each site, which are:
1- Technical SEO
Standardization of site coding, observance of SEO principles in design, standard markup, optimization of site speed, design of responsive version, and the like are called technical SEO. To start content marketing activities, we first need a jack of all trades platform and modulus site.
2- Content marketing
Activities including identifying valuable keywords, analyzing competitors, formulating content strategy, producing wealth content, tagging and categorizing, internal linking, etc. can be considered part of the content marketing process. Success in SEO is almost impossible without content.
3- Targeted link building
Adhering to SEO technical standards and producing valuable content can take you to the first page of Google results. But to get the 1st rank and compete with older sites, you need external linking for your website. Activities in social networks, specialized forums, comment marketing, buying backlinks, buying ad reporting are called SEO Off-page.
What is the best way to learn SEO?
The training process is a bit complicated and time-consuming. Usually, when you are looking for a specific point or topic, you will come across an educational article in the field of SEO that provides you with accurate but limited information in the same series. By reading this article, you may be interested in SEO and look for more articles and tutorials.
Studying educational articles is valuable and useful, but it has a big drawback. After a while, your mind will be paradoxical and scattered. To prevent this from happening, we suggest that you look for comprehensive resources or SEO training books once you are familiar with the concepts. The best way to learn SEO is as follows:
1- Studying a fundamental book
There are many online books on the internet that teach you the basics and general concepts. These books will help you to get acquainted with common terms in this field very quickly and learn the right way to start.
2- Reading articles or watching specialized videos
After reading the book, you will get an initial acquaintance with the concepts. But to use, it is better to spend more time for each of them and check out specialized articles or educational videos related to that topic.
3- Participating in training courses
If you gain comparative knowledge and experience in the field of SEO, it is no longer logical to spend time on personal learning and reading the article. You can complete your wisdom in a short time by participating in specialized training courses and learn many practical techniques. If you gain comparative knowledge and experience in the field of SEO, it is no longer logical to spend time on personal learning and reading the article. You can complete your wisdom in a short time by participating in specialized training courses and learn many practical techniques.