What exactly is SEO?
SEO or search engine optimization exists to improve your site's performance based on search engine standards and attract more visitors. Many factors affect your SEO, from the words used in the text and content to the inbound links to your site from other sites. Sometimes, ensuring your website's proper structure for search engines is called SEO.
As you know; The internet business market depends on being seen by users and increasing site traffic. We are competing with many similar sites in this direction. If you want to get a better position than other competitors and be a search destination for more users; You need to follow a set of principles. These principles are called SEO. In this article, we will explain SEO principles and how important it is to observe them in the vast space of the Internet. Join us.
What is SEO?
The term SEO is derived from Search Engine Optimization, and its literal meaning is search engine optimization.
The Google search engine determines the score of each website based on several parameters. It also determines the position of each website on its various pages based on this credit. SEO is about identifying these principles and using them optimally to improve the site in simple language.
There are many factors involved in SEO. These factors include; Keywords are word density, description meta, internal and external linking, site loading speed, and...
If you do not yet understand the basics of SEO are; We have to say that SEO is the strategy used by a professional SEO in site design, content production, etc. To attract more visitors to your website and thus receive higher credibility from Google.
It should be noted that SEO principles do not depend only on search engines. In recent years, Google's policies have attracted visitors to the site.
History of SEO
It can be said that the beginning of SEO coincided with the beginning of the first search engines. In the 1990s, search engines such as Infoseek, Alta Vista, and Yahoo launched and quickly became popular. SEO in those years did not exist in the modern sense, and the position of each site was determined alphabetically.
After the pervasive growth of the Internet and the expansion of sites, the old algorithms did not meet the needs of new users. Hence, search engines changed their algorithms.
Initially, these algorithms were based solely on the number of keywords or, more commonly, the keyword density. The higher a site used a keyword ratio; It got better rankings in search engines and had better SEO. This simple algorithm provided the ground for many cases of abuse and immoral methods on the Internet.
An article in the New York Times was published in November 1996, explaining that many web developers bypass keyword algorithms and improve their site rankings with just specific keywords.
From the beginning, this issue has become a constant challenge between search engines and SEO engineers.
The impact of user behavior on SEO
Rank Brain algorithm and other new Google algorithms are designed to analyze user behavior and determine Google results accordingly.
In simpler terms, Google's choice is the more user-friendly website. These websites are at the top of Google results. The more users click on a site; The ranking and credibility of that site will increase, and its position will be upgraded.
In addition to the number of clicks, the amount of time a user spends staying on a website; In the end, Google will be adequate.
The term Dwell Time is used in this context. This term means the length of time a user has been on your site until they search for the exact phrase again in search engines.
Importance of SEO
Active Internet users find the terms they want on search engines such as Google, Yahoo, and Bing. SEO can be the key for users to reach the most appropriate page and get the best traffic statistics for site administrators. In fact, SEO shows the user what he expects. Hence, users' trust in SEO results is more than ads.
Experience in this field shows that paying attention to SEO can ensure the success of any Internet business to be seen more. If you want to know what the principles of SEO are and what they apply; Simply put, SEO is not a cost at all but a long-term investment that can bring you tremendous profitable results in the long run.
Why do search engines need SEO?
Although Google is an intelligent engine; However, its strategy is still determined by the behavior and preferences of users. Of course, there are still problems along the way that double Google's need for SEO principles. If SEO is wrong; High-quality content ranks higher and keeps high-quality content hidden from users.
Google has a set of principles called on-page SEO that helps increase the chances of those who use quality content. In the continuation of this article, we intend to explain SEO principles and what each one means.
SEO has rules that every SEO expert will follow according to its principles. In this section, we will give an overview of some of them.
SEO black hat and white hat and gray hat
White hat and black hat SEO refers to the behavior of SEOs towards SEO rules.
If you, as an SEO, properly analyze the rules of Google and make every effort to promote your site to the satisfaction of users; You have used white hat SEO.
On the other hand, some techniques can improve your SEO in the short term and circumvent Google rules. The results of these techniques are pretty temporary and, in the long run, will include Google fines and reverse effects. These techniques are called black hat SEO.
Gray hat SEO has the same meaning as black hat SEO, but it will have fewer risks. In fact, it is a set of techniques that is not legal, but at the moment, Google cannot detect it. Our suggestion to you is not to try to bypass Google! Because in the long run, Google bots have caught new illegal behaviors, and pages that have used these techniques; Will incur a fine.
Everything you upload to your site page; Directly related to on-page SEO. This includes the code and all the website contents, including text, image, link, and... SEOs, due to their expertise in this field, try to optimize content changes in this field.
Off-site SEO includes all the SEO optimization methods outside of your website page to promote your position. One of these methods is external linking.
As you can see, SEO is a continuous and time-consuming process. Indeed, no one can claim that he fixes everything very quickly! As you can see; Succeeding in proper and standard SEO requires expertise and time. There are three primary arms in this path, which are as follows:
1- Technical SEO
Technical SEO is a part of the SEO process that has nothing to do with content and optimizes website infrastructure. In this part of SEO, techniques make crawler search engines easier. These items are standardizing site coding, observing SEO principles in site design, standard markup, increasing site loading speed, responsive version design, etc.
2- Content marketing
Strategies used to promote SEO-style content; It's called content marketing. In this process, we analyze competitors and find valuable keywords; In the following, according to these keywords, we will produce content and help content SEO with internal linking and... SEO is definitely meaningless without content marketing.
3- Targeted link building
If you only follow technical SEO and content marketing; You will probably come to the first page of Google. But if your goal is to reach the first Google link and beyond all competitors; Targeted linking is your effective technique. To do this, you should not neglect activities in social networks, specialized forums, comment marketing, buying backlinks, buying ad reporting, and so on.
The last word
This article explained SEO basics and how you can use them to improve your site ranking. This complex process requires the knowledge of professional and experienced SEOs. We hope we have covered some of your questions and helped raise awareness. From the SEO visitor; Thank you.