How To Increase Website Traffic?
This article will talk about the basic methods that increase site traffic. We get acquainted with the site traffic monitoring tool in the first step.
Increasing site traffic is one of the main tasks every site owner should do. Actually, increasing your website traffic and online business will increase your profits many times over. As you can tell, increasing site traffic is part of a company's or industry's capital.
Even if your site is excellent in every way, it is useless unless you have good traffic and visits. To start implementing the necessary measures to increase traffic, you must work purposefully to attract your audience. So that you have several targeted visits per day that lead to shopping.
This article will talk about the basic methods that increase site traffic. We get acquainted with the site traffic monitoring tool in the first step. We will learn new practical ways in 2021 to increase organic traffic in the following. By reading this article, you can optimize your site without the need for additional costs.
How to increase your site traffic?
There are several free and paid ways to increase site traffic. Obviously, implementing free methods will be better for any business. The best ways to increase site traffic are as follows:
1- Writing practical articles:
The first and best-principled way to increase site traffic is to write technical articles in your field. By writing this category of articles, you add value to your audience, increasing their trust and confidence. But be careful not to write only technical articles. Publish articles with many fans, and the audience is looking for them. The article must be registered for a specific purpose. Such that, Have high traffic every month. To do this, use words and phrases that have a higher search. What are their interests? And what are their concerns? You can use the tool to research keywords and find the most searched words, "Google Trend" and "Google Keyword Planner." Also, You can check the search term after registering your site in Google Search Console. To do this, first, register your website in the search console. After several months, Enter the search analytics option through this software. Through this section, you can see the words that have the most views. If your site gets high traffic for some keywords, focus on those keywords, To put your website first. To implement this method, start producing content in a complete article. In a way, users prefer your site to competitors' sites and click on your site link.
Another point to note before writing an article is that See the phrase you want to use in the search results. Then read the articles written by others and try to write more completely. In fact, your writing should be more complete and more robust. With this method, Even with a small number of articles, you can get a high number of daily traffic from Google.
2- Write long articles:
Long articles are also known as skyscrapers. One way to increase actual visits is to write long articles. This method was introduced by a prominent SEO named Brian Dean at backlinko.com. This method refers to the best and most complete content. This way, your audience will spend more time reading the entire range on your site. Also, This action increases the user retention rate on the site. Another advantage of this method is that more audiences will share your content.
The advantages of producing content with the skyscraper technique are:
- Because the content is long, you can use synonyms and keywords.
- You can use the H2 and H3 tags with more details below them.
- It is possible to use many related images using ALT TAG.
- It is possible to use any external links and internal links.
- The number of comments received under the post also increases.
- The chances of sharing content on LinkedIn, Instagram, Twitter, etc., also increase.
3- Production and publication of viral e-books:
This way, you need to turn the same articles you have prepared for the site into an e-book. Then republish.
What is the importance of using this method?
E-books can go viral faster. After converting the article into an e-book, publish it on popular sites. These sites have many daily visits and publish e-books for free.
By publishing the article, fans and audiences can easily download it. Also, if your writing is helpful enough, it will likely go viral. Eventually, this method caused many users to enter your site through the links on the most visited sites. Furthermore, It also increases the brand awareness of your business.
4- Video production and publishing:
The most popular content format is video, which attracts a large audience. You do not have to go in front of the camera to produce video content. Because you do not want to build a brand or make a promotional video. You can convert your website articles to videos to generate content. Then publish it on other sites or your own site. Select previously visited articles and write their essential and practical parts as a headline in PowerPoint for this method. To read more, record your voice in full in a video. You can also use Snagit software to film PowerPoint. One creative way to produce video content is through educational content. In the last step, Publish the video on popular sites. Another method is to, Post your educational video on social media. Then put a link to your website in your profile. Then you will see that the number of visits and traffic to the site increases significantly.
5- Production and release of audio files:
You can also get ideas from your previous articles to produce audio content and convert them to audio or podcast files. Also, you can convert e-books to audio files. It is also possible to publish podcasts on popular sites and applications. Audiences come to your site when they hear other sites' audio files.
6- Cooperation in the sale of services and products:
With the launch of the sales cooperation system, the number of site visits will increase effectively. In this method, you can introduce your site, product, or services by cooperating with sites with your services and products. as your sales or visits through the partner site increase, pay a commission to the website that collaborated with you. You can even put your articles on popular sites for free and do not receive commissions through activities in the marketing system. You can even give all or most of the profit to the site. Or eventually, make a small profit for yourself. Because your product is electronic, this process is in your favor anyway.
7- Exchange links with colleagues:
One of the best ways to increase traffic in 2021 is to exchange links with partners' sites. Link exchange means the exchange of content or reporting. To do this, find a list of co-workers in your field. Then send them an email and announce your request for cooperation. This way, in addition to increasing site traffic, you will receive valid backlinks. The advantage of this method is that it has a direct effect on improving your site's SEO. Try to persuade your co-worker to work with you by strengthening your negotiating power.
8- Be active on social media:
The first step is to produce useful and valuable content in your field of work. Then publish it briefly on Telegram, Instagram, and LinkedIn. The important thing is that this content should not be the same as the sites. In this way, new audiences get to know your business. It is better to publish audio and text content on Telegram and Publish video and audio content on Instagram. Other social networks such as Reddit, Tumbler, dribble Pinterest, and Medium have a large audience. These popular social networks increase site traffic and click on its link.
9- Build a mobile application:
The number of mobile users is increasing day by day. That's why focus is necessary to attract this audience. App design is not as complicated as it used to be. In fact, at the same time as designing the site, you can also create the application. Then place your app in the Play Store and similar apps. The important thing is to write engaging content and titles to attract the audience. By registering an attractive title, the audience will receive your application. Finally, site traffic through the application will increase.
10- Improve your website's organic clickthrough rate using PPC testing:
Click-through rate (CTR) is one of the most critical factors in improving a site's ranking that you need to improve. Two essential elements that significantly enhance clickthrough rates are the "meta tag" and the "title tag." The first step is better to evaluate these two tags using PPC. In this method, you should determine the cost of these two tags by launching an advertising campaign. First, write three meta tags with the same concept and different literature. Then write a meta tag in each step. After evaluating the PPC (pay per click) test, you can extract valuable keywords and phrases.
11- Create backlinks:
One of the most essential factors in improving the SEO of a site is receiving backlinks. Because receiving backlinks from reputable sites indicates the high quality of site content. Furthermore, Google also receives positive signals about the value of your site. Another advantage of these backlinks is that new contacts click on your site link and enter the site. And this means increasing site traffic. Register to receive backlinks on websites with high authority And introduce your website.
12- send mail:
Another way to increase site traffic is to send emails to current contacts. In this way, new contacts and customers do not enter, but only the connection to the site is essential. Because the return traffic to the site is significant. Because from Google's point of view, this action is considered by users as a sign of the high quality of products and products. The best way to get users' contact information is to encourage them to subscribe to the newsletter. Users who subscribe to the email newsletter will surely be interested in your content and products. In fact, by subscribing to the newsletter, you can increase their loyalty. After receiving the contact information, let them know by publishing a new article to visit the site. This increases the number of hits per day.