Ways to increase click through rate (CTR)
Ranking and increasing or decreasing the site ranking depends on the monitoring and view that Google algorithms have on your site. If you want to strengthen your SEO; Have a better position in search engines compared to your competitors, one of the crucial points is to check the CTR or increase the site click rate.
What is the click-through rate (CTR) first? We pay. Then we will deal with the methods of increasing the click-through rate, which is one of the most essential things in increasing the traffic from Google.
What is the click-through rate?
CTR is a combination of three phrases Click Through Rate, and the closest translation that can be written for it is: Click rate.
When users search for a phrase or word in a search engine (which means “Google search engine”), they are faced with a list of links from different sites, which at this stage is the same as an impression. This means that the site is seen in the list of results on the first page of Google, But it is imperative when the user selects one of the sites and clicks on it. Click rates are actually the percentage of users who click on your site link after viewing the site.
The formula for click-through rate
The number of clicks users on-site links is divided by the number of views of your site link to the user. The formula is defined to understand the site click rate:
CTR = click / impression * 100
Word clock rate difference
Sites with different areas of work use different and researched keywords, which is called content SEO.
It is vital to use other keywords, similar keywords, and family (LSI) because users may use different words or long phrases when searching. One of the things that can be checked using the online search console software is the site’s click-through rate and word-click rates. Which is used and published in the Seovisitor blog. For example, the word site design; has a click rate of 20%, but the word WordPress site design has a click rate of 15% or 10%.
Use the Search Performance section of the console to know the site’s click-through rate.
What is an Impression?
Impression (view) indicates that your site link is in the first to tenth results of the first page of the Google search engine. The presence of the site, as well as the site map (SiteMap) in the search results, means the same Impression or site visibility.
When a user searches for a word or phrase, the list of sites is on the first page of Google and other Google pages. The site link will only appear when the user enters the second page of Google. But what if it does not enter the second page? You are even one of the first sites on the second page; Impression is not considered.
The importance of word search
Every content creator researches keywords before writing an article to publish SEO content on a site or social media pages. More importantly, one of the most essential concerns of any SEO and content expert is using and applying necessary and valuable keywords. There are many tools for finding popular keywords (which are often searched by the user) or a set of similar and similar keywords; Including online software keyword planners, and key finders; But this software does not show a specific number that indicates the amount of searches.
After launching the site and publishing content on the site, with a target phrase or word, which has the highest density among the site keywords; When we see the results on the first page of Google, we can have a closer statistic of the visible (impression) rate.
Once you find relatively better and more specific statistics through Impression, you will have a better chance of understanding keywords and phrases, ultimately a better way to generate specialized content, and a better way to reach the first page of Google.
Impact of CTR on-site ranking
One of the most important criteria for ranking a site and publishing in the first click site articles is the site click rate. The highest click-through rate among the first-page sites is related to the first site.
According to statistics and research conducted by a series of reputable sites worldwide that use different keywords and phrases, the maximum click-through rate on the desktop screen is 32%, and using the mobile screen is 24%.
The numbers obtained are based on a global average and not a whole number; When you check the site click rate, you may find that the site click rate, which is the first result of Google, is 80%.
Ways to increase click-through rate (increase CTR)
In the above lines, it was said that among the links of the sites displayed on the first page of Google, the user decides in a few seconds to click on the site’s link for the user to select your area there are methods and actions. Which can be helpful and helpful, will also lead to conversion rate optimization; Including:
- Attractive and functional page title
- Appropriate and useful meta description
- Create a scoring system
- Frequently Asked Questions
Step 1 – Attractive and functional page title
One of the most important tags for SEOs to optimize an effective and productive site is using attractive and functional titles on the page. The Title tag in the HTML programming language is in the header; It also determines the position of the site page title. In the experience of some SEOs, the amount of selected space is allowed to write labels on-site and, of course, to be displayed on the screen is 70 characters. For this reason, you can use this space enough to write an attractive and helpful title for the user.
In the following article, we will teach you different methods of writing attractive titles:
1- Put your company name and brand at the beginning of the title.
Some businesses seek to build branding and awareness for users and customers through branding for their business. For this purpose, it is recommended to put their company or brand name at the beginning of the title. To address internal page SEO, put the brand name at the end of the sentence in the titles of the inner pages of the site; Also write at the beginning of the sentence other vital topics related to the case of the internal page.
2- Use keywords at the beginning of the page title
The use of keywords in the title attracts users, increases the click-through rate, and makes the search engine pay more attention to sites that used keywords at the beginning. Shows such sites to users with more priority. The importance of increasing the click-through rate increases the site’s ranking and its ranking in the search engine.
3- Use numbers in the main title
Many people prefer to read and click on the site link to see several methods, solutions, and specifications and then click on the site. Using numbers makes the mind of the audience and the user more ready to read the article.
4- Use the vertical line in the title (|)
In producing SEO content on the site, one of the most important things is to use words related to it. And similar to the main keyword of the site. For this purpose, it is recommended to use the exact family words and the vertical separator line to make the title attractive and separate the main keyword.
5- Do not write duplicate titles.
Google Webmasters warn sites that use duplicate titles on their site. If your site is designed to have many pages, to write page titles, do not use duplicate titles in writing page titles for essential pages, first and second pages of the site.
6- Use a title related to the main topic of the site.
When a user selects a site to click on, they pay attention to whether the title they are writing is the same as what they are looking for. When a user enters the site, he expects the content he is reading to be what is stated in the title. If it is not relevant, it will leave the area immediately, which will increase the bounce rate.
7- Use unique words.
The following keywords can increase site traffic and increase click-through rates:
The best, free, step-by-step, easy tutorial, right now, right now.
Step 2 – Appropriate and valuable meta description
Meta is a description displayed to the user under the title when searching and after showing the first search results page. A meta description is a summary of what the user will read on the site. The number of characters allowed to write meta descriptions is 168 characters. As a content production expert or webmaster, you publish content with 168 characters on the site; Of course, depending on what the user is searching for, the length of the meta description you see may be shorter or longer. To write a meta description, try to use attractive and functional phrases that are useful for the user, and motivate the user to click on the site address, and read the full article.
Step 3 – Use standard schema
Maybe it happened to you too, after searching you noticed that a lot of information is displayed next to the site. One of the site’s most famous and standard markup systems, such as the stars displayed next to the site, is of this type. Using this markup and scoring system will attract attention and, of course, user satisfaction and increase the click-through rate (CTR).
Step 4 – Frequently Asked Questions (schema)
Another schema that can be very effective in increasing your click-through rate is displaying frequently asked questions in Google results. With the help of these codes, you can show your site in a particular way to the user in Google results and increase his chances of being clicked. This activity is directly effective in increasing the traffic to your site.
Impact of CTR on SEO
Many SEOs who take action with the aim of SEO and site optimization believe that increasing the site’s click-through rate has a direct and significant impact on expanding the site’s ranking. This is precisely why SEOs, webmasters, and content production experts try to increase the site’s ranking by providing solutions in line with the rules and regulations of search engines, such as producing SEO content, reviewing, and using the principles of internal and external linking.
Imagine you are between the third and fourth search results; When your site’s click-through rate is higher and better than your position, Google improves the site’s position based on the Rank Brain algorithm. This algorithm increases the probability of expanding the site’s ranking and reaching first and second place in search results.
When you rank 3rd on Google, the number of site visitors is probably around 9%. But when you use an attractive title for the tag heading, you can increase the number of visitors by at least 15%. By doing this, you encourage them to click on your site link.
Use the robot to increase CTR.
As mentioned, increasing the click-through rate has a direct impact on increasing rankings and increasing SEO. For this reason, some SEOs decide to use robots to improve their SEO and ranking; To search for your site phrase at different times and with different IPs and click on the site. To do this, the site’s click-through rate will increase over time.
We have to keep in mind that Google is user-centric and only seeks to get the best results from users. Not only does the use of the robot have no effect on the site’s ranking and SEO status.
But it also has the opposite effect, causing the site to be penalized and the area to lose its current position.
Because it is not possible to define information such as Google account history, previous searches, and geographical location for bots. In the intelligent system, the first click leads to organic growth by visiting real users inside the browser.
One of the essential parameters that are important and even necessary to improve the site’s status is the click-through rate (CTR). Using the methods discussed in the article, you can increase the attraction of users and visitors in the first stage. Then increase the click-through rate and ultimately improve the site’s ranking and position.
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