Improve Google's position with backlinks traffic
In this article, we will explain the concept of backlinks and its impact on improving the position of Google on a site. Join us.
In search engine optimization, backlinks in SEO is one of the most common keywords that users search for. Many people have just decided to start their website; This is probably the first time they have encountered the word backlinks and would like to understand its meaning.
What is a backlink?
A link that directs users from one page on a site to another; is called a backlink. In this way, if someone refers the users of your site to your site, it means they are linking your site, and on the other hand, if you invite users to visit another site; You have backlinked to that site. The name is also called backlinks, inbound links.
Before today's algorithms existed; Backlinks were just a moving element before search engines. With the advent of various algorithms for search engines, this mobility element has become one of the most critical SEO issues. So backlinks in SEO today are of undeniable importance.
The importance of backlinks in SEO
In general, backlinks are helpful and essential for SEO in 3 aspects:
1- Influencing Google ranking
Backlinks are a guarantee and a vote of confidence in the eyes of search engines such as Google. It is as if the host site guarantees you to Google and increases your credibility. Hence the website that can gain more trust votes; Has a better chance of getting a better ranking in Google.
The results of related research also confirm this. Results of the study have been done on the effectiveness of backlinks ranking sites; shows a direct and significant relationship between the number of backlinks a site from a single domain and the amount of organic traffic attracted by the search engines of that site. If the backlinks are quality; We will see an increase in a site's ranking in Google search results. Although Google's algorithms are constantly undergoing extensive change; Still getting strong technical backlinks in implementing SEO strategies.
2- Increasing the possibility of being seen
Search engines, by examining links on previously identified pages; Can discover new pages and content. Given that Google and other search engines monitor the most visited and popular pages more than other sites, you will increase the likelihood that Google will see your site if you can get backlinks from a popular site. In fact, through backlinks, you help Google's crawling bots to index your site.
One way to speed up the process of indexing a site's pages on Google and increase the share of creep is to create backlinks.
3- Increase the amount of referred traffic
Backlinks are clickable and can refer users from one site to another. In this referral, you direct the customer to a better and richer content source. To the traffic is attracted through this; Referral traffic is called. Where referral traffic has a lower bounce rate, it Emphasizes the role of backlinks in SEO.
6 criteria for recognizing good backlinks
The quality of backlinks is more important than its quantity. Maybe this did not matter much in the past, and as soon as you could get backlinks, It was satisfactory and credible. But after the release of Google's Penguin algorithm, the strategies changed, and the page turned! Currently, receiving each backlink is different in value from other backlinks. Here are the criteria for identifying a good backlink that is more effective in the SEO We mention.
1- Relevance of the site
Because users are more likely to click on related backlinks, Google also values such backlinks. You may be wondering what we mean by associated backlinks?
Suppose a laptop store has two backlinks from two different sites. The first is a site about animals, and the second is a site for selling electronic equipment. In this example, the value of the second backlink is higher because it is more relevant.
The same thing applies to domain names. Someone visiting a site with a domain related to the laptop is more likely to click on the link of the laptop sales site than someone visiting a website like animal.com.
2- High credibility of the site
Naturally, the stronger your guarantor, Your credit rating is also higher. Hence the credit you get from solid site backlinks; is more potent and more effective than the credibility that backlinks from weak sites add to you.
3- Fewer page output backlinks
The credibility of a page is directly related to its organic traffic. Therefore, we can say that not all backlinks from reputable sites will necessarily lead to more credibility.
In this regard, Google has announced that the "credit" transferred from a reputable website to its external links is divided equally among all relations. Therefore, what can say that the number of links on a page is also of particular importance in SEO. Put, if you get a backlink from two pages with precisely the same validity; The amount of credit you receive from a page backlink that has fewer external links; Is higher.
4- High traffic on the site
Backlinks from pages with high traffic will send more traffic to your site than pages with less traffic.
In general, there is a relationship between site rank and backlinks on pages with high organic traffic. However, the exact number of backlinks from a single site and the page's credibility is more important.
5- Position of the link on the page
In general, users are more likely to click on specific backlinks. Therefore, some links are more valid on one page than other links.
6- Link text
Anchor Text, or link text, are clickable words that make up backlinks. The text of the link, according to Google itself, affects the ranking of sites. However, empirical evidence shows that the effect of this event is not so strong! You generally recommend that you use appropriate text using related keywords for backlinks.
How to get more links?
So far in this article, we have found out what backlinks are and how essential backlinks are in SEO. We also reviewed the criteria for identifying a valuable backlink. In this section, we will discuss more ways to get backlinks.
Three ways to get more links:
- Create backlinks
- Get backlinks
- Build backlinks
1- Get a backlink
Getting backlinks is when a user finds your content in various ways such as search, social media, or any other way and then selects your content to link to. We can say that the backlinks obtained through this method are organic (natural) backlinks.
If you want to increase your chances of getting organic backlinks; You need to be confident in the quality of your content production. By producing quality content, we mean content that appeals to users.
2- Create backlinks
The second case occurs when you manually create backlinks on other sites. We can do this in various ways, such as creating an account in business directories, commenting in the comments section of a website, or doing activity in forums.
Important Note: In general, do not post your comments in the comments section of spam websites. Instead, you can end up with reputable sites; Write a comment. Write helpful words that have a good chance of being approved. Try to take the time to write your comments and look at things from different angles. Increase the chances of receiving backlinks and, of course, confirm your opinion by writing valuable and related words.
3- Build backlinks
This refers to the situation in which you interact with the administrators of other sites and create backlinks on the host sites. For this strategy to be implemented, You need to plan more carefully.
We hope that reading this article will help you understand the concept of backlinks and the importance of backlinks in SEO. One of the concerns of web admins is planning to get backlinks. At the moment, according to Google's algorithm updates, the quality issue is more important than the number of backlinks.
What steps do you take to create quality backlinks? Share your experiences and knowledge with us in the comments section.