What is the keyword?
In this article, we will examine the concept of keywords and also introduce Google's criteria and standards regarding the use of keywords.
Five million new articles are uploaded to the Internet every day. The amount of content available in this space and the vast amount of internet websites has made the competition in this field more complex and intense every day. Therefore, you will have no choice but to comprehensively familiarize yourself with the principles governing this competitive environment.
The ranking of your site in Google is most important in this regard. Google uses a unique scoring system to rank different websites. This system, known as the "Core Web Vitals," follows specific patterns and criteria. Strict compliance with these criteria is necessary to get high scores from Google and get to the first pages of this search engine.
SEO or search engine optimization means knowing these criteria and using them in website design and content creation. They can say that all these optimizations are summarized in two main categories: first, optimization of the overall performance of the site in terms of loading speed and user experience, and second, optimization of the content published on the site.
The keyword concept ultimately affects the latter. Google's specific criteria can design to score different content around this vital concept and related details. In the following, we will explain this concept and examine the details and how to use it correctly.
What does a keyword mean?
A keyword is a set of words and phrases every user searches on Google. For example, when a user searches for the words "redundant laser head" in Google, our keyword will be this three-word phrase.
In the continuation search, Google displays websites to the user according to its ranking criteria. Before discussing these criteria, it's necessary to explain choosing the most suitable keywords. You need to identify these keywords. You need to know what words and phrases your potential audience is searching for on Google. On the other hand, it is necessary to compile your content based on those keywords that increase your competitiveness as much as possible. There are two general strategies in this field: first, using keywords with the highest amount of use, and second, using keywords with the lowest amount of competition.
Fortunately, nowadays, you have practical and valuable tools at your disposal that you can use to identify the best keyword in any specific topic. The Google Ads Keyword Planner tool is one of the essential tools Google provides. By using this tool, you can get a lot of information about user search statistics. Also, through the Google Trends tool, you can see statistics related to Google searches in any specific subject area. Buzzsumo and Content King App can be mentioned, among other helpful tools in this regard. If you want to optimize the competition professionally, we recommend using the Ahrefs and Semrush tools.
Google criteria regarding the use of keywords
After identifying the keywords and choosing a suitable strategy for the use of the keyword, it is necessary to use these selected words by Google's criteria and standards in the content of your website. Note that the final score of your website and its position in Google depends entirely on strict compliance with these standards.
The most important principle regarding the keyword is the amount of its use in content. The number of times a keyword repeats in a text is called "keyword density."A text's keyword density is expressed as a percentage and calculated by dividing the number of times the keyword appears by the total number of words. The standard density for a keyword is between 0.5 and 2.5 percent. In texts of a thousand words, the keyword should be used at least five times and at most twenty-five times. Using less than this amount of keywords will prevent the audience from seeing your content. Also, employing more than this expected value will cause Google to identify your content as spam and remove it from its search results.
The next critical point regarding the use of keywords is related to the titles and titles of an article. In fact, before analyzing a text, Google first refers to its titles. You should use keywords in at least 30% of all titles and at most 70% of them. Also, the main title of the text must contain the main keyword. Try using tags that have the form of a question.
Another essential point in search engine optimization is paying attention to Google's standards regarding paragraphs. Your paragraphs should be as short as possible. Never use sections of more than 170 words. Also, try to use keywords as much as possible in the first forty words of paragraphs. In addition to paragraphs, your sentences should also be as short as possible. Avoid using long sentences and paragraphs.
Optimum use of photos will also have a significant impact on increasing your scores. As you know, Google has a separate dedicated page for photos. An influential presence on this page can improve your site's overall traffic. But you should note that your photos must have descriptive captions to get to this page because Google cannot recognize the pictures' content in normal mode without this subtitle. For your images to be displayed on Google's dedicated page, their captions must contain keywords.
What is a sub-keyword?
Each content contains the main keyword and one or more secondary keywords. The purpose of this work is to optimize content as much as possible. Using several keywords in a text will make your content more likely to be seen by users. Your primary keyword is "buy League of Legends game card gift." In this case, another related keyword, such as "gift card training," can increase the overall number of visits to this content. The higher the number of visits, the higher your site's ranking. Having accurate knowledge of the audience in this field is also the first word. Try to choose the most optimal phrase as the main keyword and other frequently used phrases as secondary keywords.
Optimizing the overall performance of the website
It should be said that the exact use of keywords and compliance with all Google standards in this regard will not guarantee your success. But there are several other factors that you should pay full attention to. Among these, two primary factors are the most important: the total time users spend on the site and the site's loading speed.
Optimizing the first factor will require a perfect and standard website design. Providing quality content is the most critical factor that can increase your score in this regard. Naturally, the more attractive your site's content is to the audience, the more time they spend on it. In addition, guide menus and subject classifications for site content can significantly impact increasing audience satisfaction. All site content should be quickly and easily accessible to the audience.
Site loading speed is one of the most critical factors regarding search engine optimization. Google will never put a slow site on its first pages. Website speed can be increased by using the following methods and tricks:
- Reduce the size of photos through compression.
- Font optimization and use of the font stack system.
- We are using a reliable content delivery network such as Cloudflare.
- We are using a high-speed host.
- They perform caching operations and add a cache layer between the server and the site.
- Optimize CSS files
- Optimization of HTML files
The following vital point that can be mentioned is not to use copy content. Google quickly detects duplicate content and identifies it as spam. If you publish the same content on your site, not only will that content be removed from the Google search results page, but it will also affect the ranking of your other content. Even copying content can destroy your efforts to improve your site's ranking on Google.