how to check which keyword has more traffic?

Today, Site traffic is one of the methods of business success. In this regard, websites to increase traffic start producing content. But you will succeed when you write purposeful and helpful content. Also, keyword research is fundamental in increasing site traffic to create content. The purpose of producing content is to position ourselves in the Google search engine.

You need to know what words are helpful for the site. What words does the audience search for?  And how to find the right keywords? Join us in this article to find the answers to your questions.

What is a keyword?

The keyword is a term used in digital marketing to describe a word or group of words. The user uses these words to navigate the search engine. One of the most critical parameters that increase site traffic Produces principled content. By producing the right content for the site, Google increases the chances of users seeing the area. Google ranks your site using the keyword you choose for your site. But note that not every keyword increases site traffic.

For this reason, Keyword research and Finding words that have a high number of searches it is essential. It can be said Finding a keyword is a necessary step in your SEO strategy. Then you can start producing content for your site with the right keywords for your site.

What does it mean to find keywords?

The purpose of finding the keyword Is a set of actions during which the business owner or SEO expert Creates or finds keywords to increase site ranking. To do this, you need to check the list of words that users are searching for. Then choose the most practical and valuable words from these words. The advantage of finding a keyword is that You can purposefully identify the target market and the target users. So, you can invest in them with a more open mind. More importantly, keyword research needs to be constantly updated. Because users’ needs change, new audiences may be added to your site. In addition, it is possible new competitors have started producing content, and Previous competitors have also updated their content. Before researching the keyword, Every keyword comes to mind; take note.  Because you as a business owner know customers better.

The importance of keyword research

Finding keywords is a surefire way to optimize your site. Because this method determines what terms the target audience uses to search.  You need to know that finding cheap or inappropriate keywords will reduce the site’s ranking. For example, If you use a specific name to name your products, It is intelligent to market. Because it is easier for the audience to remember your brand and products. If you optimize your site based on these words, you will get a good ranking. But site traffic may not increase. Because many users do not search for these words. So choosing the right keyword will bring your audience flocking to your site.

How to find keywords

Finding keywords depends on several important factors. The most important factors are:

1. The theme of your website (number of pages, The quality of the content, Website credibility)
2. The number of resources and budget of the business or industry
3. Site goals (branding, attracting traffic or increasing traffic, More sales, …)
4. Type of company activity (Investigate the competitive environment)

One of the most important questions you should ask yourself before researching a keyword is What sets you apart from other competitors?  You should also be well aware of your mission in your industry. Also, you need to know what advantage your products or services have based on which you want to be ranked. If you are also a competitor ؛ Or your audience may not find better content than your competitors on your site. Why should they see your site and follow you?  In simple terms, If the level of content production of your site is also the level of competitors or lower, why should your site appear in search results?  This is the first thing you need to is What keywords do your potential audiences use to search for information? Your content should meet the needs of the user.

Keyword research steps

Here are four steps you can take to begin the process of preparation for mediation. These steps are as follows:

1- Start with seed keywords

These are the critical words of keyword research. This method helps you get to know your competitors better. For example, if you have a unique product, Describe it in your tone and words. Or, in a better way, Use words that you think users are looking for.

2- Write a list of keyword ideas

Write a list of related keywords. The following methods will help you find relevant keywords.

• • Check for what words you are ranked.

If you have an active website, even if it takes a while to launch. It must have been ranked in Google for several words (maybe a few hundred words). Use Google Search Console to find these words. With this tool, you can check the current position of your website in search results based on each word, the number of clicks, and …

• • Examine the keywords by which your competitors are ranked

Your competitors may have done keyword research. Accordingly, you can use their keyword research results. If you do not know your competitors, search for keywords in Google. Then check which sites have the highest rankings based on those words.

• • Use good tools to find keywords.

If you are one of the leaders and key companies in a field, Competitive analysis is not enough. You need to find keywords that none of the competitors have worked on or have not used it.  To do this, use the various tools to find the keywords that we introduce below.

• • Research your field of work.

By looking at your work area, you can find keywords your competitors have not addressed. To better understand your lot of work, consider the following:

• • • • Put yourself in the shoes of your customers. Examine what customers’ problems and concerns are.
      • Connect with current customers and get to know them. Note what terms you use when your brand is mentioned.
      • Look at its products and services from the perspective of potential customers.
      • Be active in social networks and forums related to your business. Recognize and review topics discussed by users and customers.

3- Find essential metrics to find keywords

By implementing the strategies mentioned above, you will get an extensive list of keywords. You have to choose the most important words from this list in this step. Essential criteria in finding keywords are:

• Keyword difficulty
• Search Volume
• Traffic absorption potential

Keyword difficulty

The best way to find out how hard keywords are is to analyze the search results. But this method is not easy for a large number of words. For this reason, it is necessary to use specialized tools in the field of SEO.

Search Volume

Search volume refers to the degree to which users are interested in searching for a keyword. In other words, The number of times users around the world (or a specific region) search for a phrase on Google. Usually, the higher the search volume, the more challenging the competition. For this reason, more effort is needed to get a better ranking. It is better to use long-tail keywords and specific key phrases in this case.

Ranking based on the most searched keywords; it may cause users to be attracted to your site. Their purpose of the search does not match what you are offering. But if you use long and uncommon keywords that have less search volume. More specific users looking for precisely the same content will enter the site.

Traffic absorption potential

Search volume and the number of clicks are good criteria for measuring the popularity of a keyword. A keyword can have many synonyms and related words. Paying attention to synonymous keywords and using them has a significant impact on increasing site traffic. So, Check the overall traffic volume of the web pages that rank high in Google results.

4- Group keyword lists

To use keywords, you must specify a specific structure and group. A variety of keyword grouping methods:

Grouping by the main topic

A web page is ranked based on hundreds or thousands of related keywords. You should check your keyword list. Then Put semantically associated words in a category to address on a page of your site.

Grouping by a purpose

Group web pages based on the goals of the searchers. There is an expectation behind every search query that users enter on Google. Your goal is to identify those expectations and create pages to meet users’ needs.

Grouping by commercial value

This grouping is somewhat similar to a group based on the purpose of the users. But in this case, you need to find out which ROI goals are best for your business.  If your goal is to get more traffic and branding & Your company has a high marketing budget, you need to focus on the keywords that will attract the most visitors to your site. Even if it does not lead to the sale of the product. But most businesses focus more on keywords for business purposes.

Keyword value measurement tools

Once you have the initial list of keywords, it is necessary to check the position and value of these words. This will help you know which word has the most traffic.

1- Google Search

Google Search is Google’s first tool. Enter the keywords you want in the Google search box. Then Pay attention to the words you suggest when typing Google. These are phrases that have been the most sought-after by users. Also, Related searches show phrases that users have searched for a lot.

2- Google Keyword Planner

To use this tool, you must have a google ads account. With the help of this tool, you can see the difficulty of each word and its search volume. If you learn to work well with this tool. You can also apply the necessary filters to find the most relevant keyword related to your business.

3- Google Trends

This tool is used to identify seasonal trends. Finding seasonal keywords will help you in your content production strategy. Also, you can increase sales at a specific time.

4- Alexa Pro

With this tool, you can find rank keywords related to your keyword based on the level of competition, relevance, and popularity. It also gives you the keywords your competitors get the most inbound traffic.

5- Kwfinder

This powerful tool gives you search volume, keyword trend, difficulty, and related keywords.