What are Alexa rank parameters?

Alexa was created by two web developers, Brewster Kahle and Bruce Gilliat, and became a reference for ranking websites over time. The website provides users with a toolbar called the Alexa toolbar. The information processed by the Alexa toolbar analyzes Alexa rank parameters and affects the ranking of websites.

Importance and accuracy of Alexa rankings

The question that arises for us is why Alexa rank is so important for web admins and whether this ranking is based on objective criteria. The fact is that the statistics of this website are not necessarily accurate and based on objective criteria. This ranking is based partly on hypothetical and probabilistic calculations, as the primary source of Alexa website data collection is the toolbar mentioned in the previous paragraph.

Of course, another way to review a website carefully is to register your website in this service by purchasing one of the plans provided by Alexa. Alexa then gives you a unique script code that you should put in the head section of your website. Alexa will carefully overview your location and record your website information and inputs when this is done. That can be influential in determining the website’s rank more accurately.

If one of the two methods is mentioned, the website traffic is calculated correctly, reducing the website’s Alexa rank.

Alexa Rank parameters

Alexa uses many factors to rank websites. In this article, we will examine the critical Alexa rank parameters.

Website Traffic

Website traffic is one of the most essential factors in the success of an online business. Despite the popular notion that website traffic means the number of visits, the two concepts are not precisely the same. Although website traffic is directly related to the number of visitors, website traffic certainly has a broader meaning and includes the amount of information exchanged between the website and users (visitors). As the website traffic increases, the website ranking will improve, and the quality of your website visitors will also increase.

Time on Site

The more time users spend on a site, the more importance and credibility Alexa places on that website and the higher it’s ranking. Increasing the value of this option over time is considered one of the practical factors in developing the website and improving the Alexa rank.

Pageviews per Visitor

If your website is attractive to users, they will see other website pages. That can also be a positive factor in Alexa rankings, and your website has a higher priority than a website where users visit fewer pages and leave sooner.

Bounce Rate

Bounce rate is a general term in online marketing and is the ratio of the number of users who leave the website immediately after seeing a page to the total number of users. The higher the website bounce rate, the more likely the website has failed to encourage users to view other pages. A low bounce rate is one of the positive factors in Alexa’s rank.

Traffic from search engines

If your website has high traffic from search engines like Google, Alexa will find your website helpful, and you will get a better ranking. Of course, the opposite will not be true at all. This means that if your website has a good Alexa rank, it does not mean improving the SEO and position of the website in Google.

Backlinks from strong websites

If your website link is on good Alexa rank, your website Alexa position will also be better. The more links and users who enter your website through these links, the better the impact on the ranking.