Improve SEO by increasing traffic
One of the essential website ranking factors in Google is website traffic. On average, the United States has about 12 billion web searches. This number is not negligible at all. Since about seventy percent of these figures are dedicated to organic search and natural users, Using SEO principles, you can improve the SEO of your website. In this article, we will examine the improvement of website SEO by increasing traffic. Stay with us until the end.
Impact of website traffic on SEO
Does your website not get good search results? Is your current traffic rank low? You are not alone! Millions of other websites are trying to get on the first page of Google results, and of course, not all of them will succeed.
Why the front page? It’s clear! 93% of Internet experiences start with search engines. Thirty-three percent of the top results are on the first page of Google, and the rest are on the following pages. Although frustrating, it’s good to know that more than seventy-five percent of all visitors do not go to the second page. So, if you want to increase your chances of being seen, You should think about strengthening the parameters that can effectively improve the SEO of the website. One of these parameters is the increase in traffic.
Site traffic can be a powerful arm to enhance your website position. The websites that appear on the first page of Google have not reached this position by chance! There is a conscious and purposeful effort behind this success.
The fundamental question is how to increase a website’s ranking by increasing website traffic. In the following, we will explain the answer to this question.
What is website traffic?
One indicator for measuring a website’s popularity is the website traffic rate. Naturally, the more active visitors a website has, the more. The popularity of that website is higher. This statistic proves to Google that you have an efficient and popular website, So you deserve to be promoted and rewarded.
Of course, you can increase website traffic by paying and using paid advertising. However, this method is not the only and most effective method in increasing website traffic and improving website SEO. Natural traffic’s effect on your website SEO is thirteen times more than the traffic you get for a fee. In addition, natural traffic can invite more targeted users to your website space.
In any case, whether you use natural traffic or increase traffic by paying a fee, This is only half the battle to improve your website. The main goal will be maintaining and improving the generated traffic in the long run.
Website traffic measurement
Before we get into ways to improve your website’s SEO by increasing traffic, We need to ensure that you track your activities properly. To measure website traffic and follow the marketing done on your website, you need to install these three tools first.
- Google Analytics
- Google Search Console
- AMP Analytics
After installing three tools, measure statistics of the number of users who enter your website, the time users spend on your website and the type of activity on their website. This report will be a beacon for you to continue.
Ways to increase website traffic
Increasing website traffic is done in various ways. In this article, we will give a brief description of them.
Improve SEO
Observing and applying SEO principles is the most essential and efficient way to increase website traffic. With SEO, you can achieve a natural and stable statistic of increasing website traffic. Of course, WHAT you should note is that SEO is not an instant activity but takes time. However, the effects are so significant that it is worth the time and effort. You need an experienced SEO expert to do this.
Do not forget that increasing website traffic with SEO will be thirteen times more effective than advertising. It is your decision! All of the following options are somehow related to SEO.
Paid advertising
As explained above, Paid advertising is one of the most common ways to increase website traffic. You can attract traffic to your website by using paid ads. Of course, this method also has its complexities.
If you do not want to waste your money, what should target the direction of your advertising? We ask that you install three tools before doing anything. Using these tools, you can assess which pages users are referring to your page from. If these pages do not match your page, they will not attract the target audience. So all you have to do is increase website traffic. It will be useless.
Guest blogging
Another principled way to increase website traffic is guest blogging. If you can convince a professional blog related to your business to include your guest in the blogging section, You can help improve your website traffic. Of course, this process is not very easy. However, it has an effect.
Advertising on social networks
Several platforms can help you increase website traffic. One of them is Instagram. If you can use the features of this platform for your purposes, You have taken over the arena of competition. Advertising on Instagram is done through hashtags and interaction with other users.
Another effective social network is LinkedIn. LinkedIn is a popular and, of course, reputable network. If you can create purposeful and robust content, Increasing your website traffic will be decisive. For this, do not neglect the impact of keywords on attracting potential audiences.
Email marketing
Email marketing is one of the most effective digital marketing tools. This method is a double-edged sword! It will destroy your brand image if you do not know how to use it correctly. What should identify potential audiences in email marketing, and then what should email marketing be based on the audience’s interest?
Use YouTube videos
YouTube is the world’s second most popular website after Google. If you can produce the right video content for this space, You will attract a large audience to your website. Of course, because YouTube is filtered in Iran, you can invest in the Aparat space.
Webinar
The webinar is a robust platform that can play a role in generating fast revenue in addition to increasing website traffic. Just follow the correct formula!
Use Tripwire method
Tripwires was first coined by Perry Belcher, co-founder of Digital Marketer. This method is most used on in-store websites. Using this method, we introduce our cheapest product at the beginning of the user entering the area. Then, by attracting the user to the website, the more expensive goods are displayed step-by-step.
Provide a tempting offer!
It would help if you were more attractive than your competitors to attract more visitors to your website. Providing a tempting offer can be a solution. For example, on store websites, you can offer free shipping services. Accessible service is very effective in increasing the motivation of users to buy.
Influencer Marketing
Influencer marketing means marketing through influential people on social media. You can pay for your ads through these people and increase your website visitors.
Update old content
Google is interested in efficient and long-lasting content. If you want to get more traffic, Do not neglect the power of content production. One way to improve your website’s SEO is to update old content. That can drive a lot of traffic to your website.
Production of infographics
Generating infographics related to your website activities can increase website traffic and attract users. To do this, you need professional and graphic designers’ help.
Increase the loading speed of the website
Another parameter of improving the SEO of the website is increasing the loading speed of the website. That will affect the user retention rate on your website. For this purpose, you should entrust your website hosting to a quality content production network. Optimization of website photos and practical tools for loading speed can be effective in increasing website traffic.
The last word
If done morally and correctly, improving website traffic can not happen overnight. However, the durability of the results is much higher than other methods. You can help increase website traffic and thus attract more audiences by improving your website’s SEO. That will also increase your reputation on Google.
The ultimate goal of SEO is to help improve the website’s ranking in the SERP. To do this, we need to create credible links, get unique referral domains, and minimize bounce rates, which are also goals of SEO strategy. In this article, we examined the improvement of website SEO by increasing traffic and described some traffic methods. We hope that reading this article has been helpful to you.
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