How to check which keyword has more traffic?
Today, website traffic is one of the methods of business success. In this regard, websites to increase traffic start producing content. But you will succeed when you write purposeful and helpful content. Also, keyword research is fundamental in increasing website traffic to create content. The purpose of producing content is to position ourselves in the Google search engine. In this article, we want to explain how to check which keyword has more traffic. Join us.
You need to know what words are helpful for the website. What terms does the audience search for? And how do you find the correct keywords? Join us in this article to find the answers to your questions.
What is a keyword?
The keyword is used in digital marketing to describe a word or group of words. The user uses these words to navigate the search engine. Producing principled content is one of the most critical parameters that increase website traffic. By making the right content for the website, Google increases the chances of users seeing the area. Google ranks your website using the keyword you choose for your website. But note that not every keyword increases website traffic.
For this reason, Keyword research and Finding words with a high number of searches is essential. It can be said Finding a keyword is a necessary step in your SEO strategy. Then, you can start producing content for your website with the right keywords.
What does it mean to find keywords?
The purpose of finding the keyword Is a set of actions during which the business owner or SEO expert Creates or finds keywords to increase website ranking. To do this, you must check the list of words users search for. Then, choose the most practical and valuable words from these words. The advantage of finding a keyword is that You can purposefully identify the target market and users. So, you can invest in them with a more open mind. More importantly, keyword research needs to be constantly updated. Because users’ needs change, new audiences may be added to your website. In addition, new competitors may have started producing content, and Previous competitors have also updated their content. Before researching the keyword, Every keyword comes to mind; take note because you, as a business owner, know customers better.
The importance of keyword research
Finding keywords is a surefire way to optimize your website. Because this method determines what terms the target audience uses to search. You need to know that finding cheap or inappropriate keywords will reduce the website’s ranking. For example, If you use a specific name to name your products, It is intelligent to market. Optimizing your website based on these words will give you a good ranking because it is easier for the audience to remember your brand and product. Website traffic may not increase because many users do not search for these words. , So choosing the right keyword will bring your audience to your website.
How to find keywords
Finding keywords depends on several important factors. The most important factors are:
- The theme of your website (number of pages, The quality of the content, Website credibility)
- The number of resources and budget of the business or industry
- Website goals (branding, attracting traffic or increasing traffic, etc.)
- Type of company activity (Investigate the competitive environment)
One of the most important questions you should ask yourself before researching a keyword is what differentiates you from competitors. You should also be well aware of your mission in your industry. Also, you need to know what advantage your products or services have based on which you want to be ranked. If you are also a competitor, your audience may not find better content than your competitors on your website. Why should they see your website and follow you? In simple terms, If the level of content production of your website is also the level of competitors or lower, why should your website appear in search results? First, you need to know what keywords your potential audiences use to search for information. Your content should meet the needs of the user.
Keyword research steps
Here are four steps you can take to begin the process of preparation for mediation. These steps are as follows:
1- Start with seed keywords
These are the critical words of keyword research. This method helps you get to know your competitors better. For example, if you have a unique product, Describe it in your tone and words. Or, in a better way, Use words that you think users are looking for.
2- Write a list of keyword ideas
Write a list of related keywords. The following methods will help you find relevant keywords.
Check for what words you are ranked.
If you have an active website, even if it takes a while to launch. It must have been ranked in Google for several words (maybe a few hundred words). Use Google Search Console to find these words. With this tool, you can check the current position of your website in search results based on each word, the number of clicks, and …
Examine the keywords by which your competitors are ranked
Your competitors may have done the keyword research. Accordingly, you can use their keyword research results. If you do not know your competitors, search for keywords in Google. Then, check which websites rank the most based on those words.
Use good tools to find keywords.
If you are one of the leaders and key companies in a field, Competitive analysis is not enough. It would help if you found keywords that none of the competitors have worked on or have not used it. To do this, use the various tools to find the keywords we introduce below.
Research your field of work.
You can find keywords your competitors have not addressed by looking at your work area. To better understand your lot of work, consider the following:
- Put yourself in the shoes of your customers. Examine what customers’ problems and concerns are.
- Connect with current customers and get to know them. Note what terms you use when your brand is mentioned.
- Look at its products and services from the perspective of potential customers.
- Be active in social networks and forums related to your business. Recognize and review topics discussed by users and customers.
3- Find essential metrics to find keywords
You will get an extensive list of keywords by implementing the abovementioned strategies. It would help to choose the most important words from this list in this step. Essential criteria in finding keywords are:
- Keyword difficulty
- Search Volume
- Traffic absorption potential
Keyword difficulty
The best way to find out how hard keywords are is to analyze the search results. But this method is not easy for a large number of words. For this reason, it is necessary to use specialized tools in the field of SEO.
Search Volume
Search volume refers to the degree to which users are interested in searching for a keyword. In other words, The number of times users worldwide (or in a specific region) search for a phrase on Google. Usually, the higher the search volume, the more challenging the competition. For this reason, more effort is needed to get a better ranking. In this case, using long-tail keywords and specific key phrases is better.
The ranking is based on the most searched keywords; it may cause users to be attracted to your website. Their purpose of the search does not match what you are offering. But if you use long and uncommon keywords that have less search volume. More specific users looking for precisely the same content will enter the website.
Traffic absorption potential
Search volume and the number of clicks are good criteria for measuring the popularity of a keyword. A keyword can have many synonyms and related words. Paying attention to synonymous keywords and using them significantly impacts increasing website traffic. So, Check the overall traffic volume of the web pages that rank high in Google results.
Group keyword lists
To use keywords, you must specify a specific structure and group. A variety of keyword grouping methods:
Grouping by the main topic
A web page is ranked based on hundreds or thousands of related keywords. You should check your keyword list. Then, Put semantically associated words in a category to address on a page of your website.
Grouping by a purpose
Group web pages based on the goals of the searchers. There is an expectation behind every search query that users enter on Google. You aim to identify those expectations and create pages to meet users’ needs.
Grouping by commercial value
This grouping is somewhat similar to a group based on the purpose of the users. But in this case, you need to determine which ROI goals are best for your business. If your goal is to get more traffic and branding, your company has a high marketing budget, and you need to focus on the keywords that will attract the most visitors to your website. Even if it does not lead to the sale of the product. However, most businesses focus more on keywords for business purposes.
Keyword value measurement tools
Once you have the initial list of keywords, you must check the position and value of these words. This will help you know which word has the most traffic.
1- Google Search
Google Search is Google’s first tool. Enter the keywords you want in the Google search box. Then, Pay attention to the words you suggest when typing Google. These are phrases that have been the most sought-after by users. Also, Related searches show phrases that users have searched for a lot.
2- Google Keyword Planner
To use this tool, you must have a Google ads account. With the help of this tool, you can see the difficulty of each word and its search volume if you learn to work well with this tool. You can also apply the necessary filters to find the most relevant keyword related to your business.
3- Google Trends
This tool is used to identify seasonal trends. Finding seasonal keywords will help you in your content production strategy. Also, you can increase sales at a specific time.
4- Kwfinder
This powerful tool gives you search volume, keyword trend, difficulty, and related keywords. Don’t miss out on potential customers. Increase website traffic by implementing powerful SEO techniques, crafting engaging content, and harnessing the power of social media to reach a broader audience.
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