Getting to know the Google Panda algorithm
We know that SEO and site optimization are one of the most critical activities that can play an essential role in the increasing success of a site. With the help of SEO, you can be in the first Google search results and send many users to your site. Over time, this issue will lead to more sales of your site’s products and services, and your internet business will experience many positive changes and developments. But doing SEO activities without sufficient knowledge about Google’s search algorithms is not the right thing to do, and the Panda algorithm, as one of the essential parameters of Google, plays a fundamental role in ranking sites. In this article, we want to learn more about the Panda algorithm.
The most crucial goal of Google is matching search results and ranking sites based on the needs of its users. When a user searches for a phrase, he expects to get the right results that are reliable and guaranteed. To better display and match search results with users’ needs, Google has created various algorithms, each of which monitors a specific part of the site. The purpose of this article is to review the Panda algorithm.
What is the Google algorithm?
To maintain its position as the first search engine, Google aims to provide users with the specific information they want to meet their needs.
In the beginning, Google used a simple algorithm by which any person could quickly increase his site’s traffic. He did this only by placing several codes called meta keywords tags. It tells the search engines what content this web page contains. It would cause users to enter pages that did not provide the information they needed, and in line with such an event, Google might lose its popularity.
Google tried to use more complex algorithms to separate sites and rank them to maintain its position. Now there are many algorithms used by Google, each of which evaluates the websites with different criteria, classifies them accordingly, and displays them on the result page of the Google search engine.
At first, Google announced the update time of its algorithm, which was once every few weeks or months, and until then, if what ranked your number one with a keyword, you would remain in this position until the next update. But now it changes the algorithm more than 600 times a year and almost does not announce most of them.
The panda Algorithm (Panda Google Algorithm) is one of Google’s algorithms for ranking sites. The criterion of the Panda algorithm in separating websites is in terms of the quality of their content. One of Panda’s creators, Navneet Panda, named it in 2011.
The ultimate goal of the Panda algorithm is to prevent the display of low-quality content and copies and improve the position of sites with engaging and high-quality content.
At first, Google used to announce the update time of the Panda algorithm, but now it is impossible to notify due to the increase in complexity and large volume. The website’s rank may take a long to return to its original state after Panda reduces its rank. Because sometimes, the Panda algorithm cannot receive site updates at once, and after a few months, it examines all the site pages and notices the changes.
According to Google, the Panda algorithm directly impacted 12% of Google search results in just the first few months of its presence on the Internet.
What are the Panda algorithm criteria for ranking sites?
Panda’s search algorithm targets sites whose content is not attractive and of appropriate quality. Below we mention several parameters of the Panda algorithm that are effective in the ranking of websites, and failure to comply with them can result in fines for the site:
Too many words:
One of the things that Panda’s search algorithm cares about is. Content terms are not essential for the Panda algorithm, but the number of words your content needs to attract users is. The Panda algorithm recognizes weak pages with very little content as poor quality.
Not using duplicate content:
Even though updating your website content will make you indexed in Google, if you put content on your site that you have copied from other sites, be sure that Google will know very well, which will cause Your site’s rank will decrease. So try to be the creator of the content you put on your website or blog. As much as these contents are the best and most attractive to others, your content will be high quality, increasing the Panda algorithm’s ranking. The panda search algorithm may sometimes consider different pages of your site, whose content and structure are similar, as duplicate pages.
Be sure to note that redirect 301 is active on your site, so you must redirect the address without www and with www, with HTTPS, and without HTTPS to a single and specific address. Because if you do not comply with this issue, Google may consider your site two or more different and duplicate sites.
Pages of the site that do not provide much information to users and audiences will be penalized by the Panda algorithm because they have not considered value for their users.
Not using reliable sources:
Google might not take into account content that comes from unknown sources.
Websites have many authors who produce short content on different fields and topics. As a result, Google doesn’t give much value to such sites. On the other hand, websites that produce appropriate content in a specific field will occupy better positions in the search results.
Content produced by users is of low quality:
If users create most of the content on your site, Google won’t like it.
Not using many ads:
Too many ads distract the user from the content and marginalize the main content. The existence of many advertisements, banners, and pop-ups is considered a negative issue in the view of the Panda algorithm.
Not using irrelevant content:
Many sites used too many unrelated keywords in their meta in the past. At the same time, their contents had nothing to do with these words. The panda search algorithm is the number one enemy of such sites.
User retention on the site:
For the Panda algorithm, users must stay longer on your site. When the user enters your website as a result of searching for the desired content, if the site’s content meets their needs, they will stay on the site for a more extended time and benefit from it. While if the content of the site is not able to meet the needs of the user, you close it immediately. The Panda algorithm gives a higher rank to the websites where the users stay for a more extended time than the sites where the user leaves very soon.
The amount of user traffic on the site:
You can use the internal links among the site’s contents to make the career see other sections after entering the website. This issue is critical from the point of view of the Panda algorithm.
Reducing bounce from the site:
Sites that attract users to their site by creating irrelevant pages and then selling products or providing irrelevant content on that page will increase the bounce rate from their site. Yamada and Panda care about such sites and will deal with them.
The degree of popularity in social networks:
Due to the increase in the use of social networks, the presence of any person or organization in it is essential. For the Panda algorithm, the amount of your activity on social networks and the popularity of your website among users who are active on social networks are significant. It will prioritize those pages or websites shared when a helpful and valuable article is published and famous.
How do we know that the Panda algorithm does not penalize our site?
A penalty by the Panda algorithm is the most common type of penalty by Google, and most sites have been attacked with it less than once. In the future, Google’s Panda search algorithm is only considered quality and not a penalty. But if the Panda algorithm detects that your site has little quality and value, Google will feel a meager score for your site, and this will make you get a good position in the search results.
The Panda algorithm can significantly impact your site’s ranking and reduce the number of visitors. For this reason, this algorithm affects the rank of all pages of your site. As a result, if the page or pages on your site fail the Google Panda algorithm, the entire site will be punished and fined.
If your site is penalized by the Panda algorithm, one of the following will usually happen:
- Your site traffic will decrease drastically over time.
- All pages of your site will drop in the search results.
- Over time and with each Google update, your position will deteriorate.
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