Alexa founded by two web developers, Brewster Kahle and Bruce Gilliat, and over time has become a reference for ranking websites. This site provides users with a toolbar called the Alexa toolbar. This auxiliary toolbar, which installs on Google Chrome and Mozilla Firefox browsers, can provide accurate information about the number of users, site entries, user presence time, and so on. Provide Alexa with more precision. This information is one of the factors that affect the ranking of websites.
The importance and accuracy of Alexa rankings
Now the question arises for us why Alexa rank is so important for webmasters and whether this ranking based on precise criteria? The fact is that the statistics of this website are not necessarily accurate and based on real criteria. This ranking is based in part on hypothetical and probabilistic calculations, as the main source of information for Alexa’s website is Tolbari, mentioned in the previous paragraph.
Of course, there is another way to review a website carefully, and that is to buy one of the plans provided by Alexa and register your website in this service. Alexa then gives you a special script code that you have to put in the head section of your site. When this is complete, Alexa will conduct an overview of your site and record the information and inputs of your site very carefully. This can help determine the site’s ranking more accurately.
If one of these two methods mentioned, the site traffic will be calculated correctly and will reduce the Alexa ranking of the site.
Alexa rank parameters
Alexa rankings are based on several factors. Observing them improves Alexa rankings, and this article lists a number of them.
Website traffic is one of the most important factors in the success of an online business. Despite the general notion that website traffic means the number of visits to that site, the two concepts are not quite the same. Although website traffic is directly related to the number of visitors, website traffic certainly has a broader meaning and includes the amount of information exchanged between the website and users (visitors). As the site traffic increases, the site’s ranking improves, and the quality of your site’s visitors increases.
The duration of the user’s presence
The more time users spend on a site, the more important Alexa is to the site, and the higher it’s ranking. Increasing the value of this option over time is considered one of the factors influencing the progress of the site and improves the Alexa rank.
Number of pages viewed by each user
If your site is attractive to users, they will be interested to see other pages on the site. This can also be considered an affirmative factor in Alexa rankings, and your site has a higher priority than a site where users view fewer pages and leave sooner.
Bans Rate is a general term for online marketing and is the ratio of the number of users who leave the site immediately after seeing a page to the total number of users. The higher the site’s bounce rate, the more likely it is that the website will not be successful in encouraging users to view other pages. The low bench press is an affirmative factor in Alexa rankings.
Search engine traffic
The higher the number of searches for search engines such as Google, the more important a site will be to Alexa. Of course, the opposite will not true at all. This means that if your site has a good Alexa rank, it does not in any way intend an improvement in SEO and Google’s position on the site.
Backlinks from reputable websites
If there is a link to your site on websites that have a good Alexa rank, your site’s Alexa rank will also be better. The more links and users who enter your site through these links, the better the ranking will be.