What is Alexa rank?

What is Alexa rank?

Alexa is a website affiliated with Amazon, which has been around since 1996 and has stepped up its Internet presence and service. Known as https://www.alexa.com, this site is a service that ranks Internet websites.

Alexa was founded by two web developers, Brewster Kahle and Bruce Gilliat, and over time has become a reference for ranking websites. This site provides users with a toolbar called the Alexa toolbar. This additional toolbar, which installs on Google Chrome and Mozilla Firefox browsers, can provide accurate information about the number of users, site entries, user presence time, and so on. Provide Alexa with more precision. This information is one of the factors that affect the ranking of websites.

The importance and accuracy of Alexa rankings

The question arises for us why Alexa rank is so important for webmasters and whether this ranking is based on precise criteria? The fact is that the statistics of this website are not necessarily accurate and based on objective criteria. This ranking is based partly on hypothetical and probabilistic calculations, as the primary source of information for Alexa’s website is Tolbari, mentioned in the previous paragraph.

Of course, there is another way to review a website carefully: buy one of the plans provided by Alexa and register your website in this service. Alexa then gives you a unique script code that you have to put in the head section of your site. When this is complete, Alexa will conduct an overview of your site and record the information and inputs of your site very carefully. This can help determine the site’s ranking more accurately.

If one of these two methods is mentioned, the site traffic will be calculated correctly and reduce the site’s Alexa ranking.

Alexa rank parameters

Alexa rankings are based on several factors. Observing them improves Alexa rankings, and this article lists a number of them.

Alexa rank parameters

Website traffic

Website traffic is one of the most essential factors in the success of an online business. Despite the general notion that website traffic means the number of visits, the two concepts are not similar. Although website traffic is directly related to the number of visitors, website traffic certainly has a broader meaning and includes the amount of information exchanged between the website and users (visitors). As the site traffic increases, the site’s ranking improves, and the quality of your site’s visitors increases.


The duration of the user’s presence

The more time users spend on a site, the more important Alexa is to the site and the higher its ranking. Increasing the value of this option over time is considered one of the factors influencing the site’s progress and improving the Alexa rank.

The duration of the user’s presence

Number of pages viewed by each user

If your site is attractive to users, they will be interested to see other pages on the site. This can also be considered an affirmative factor in Alexa rankings, and your site has a higher priority than a site where users view fewer pages and leave sooner.

Bounce Rate

Bans Rate is a general term for online marketing and is the ratio of the number of users who leave the site immediately after seeing a page to the total number of users. The higher the site’s bounce rate, the more likely it is that the website will not encourage users to view other pages. The low bench press is an affirmative factor in Alexa rankings.

Bounce Rate

Search engine traffic

The higher the number of searches for search engines such as Google, the more critical Alexa is. Of course, the opposite will not be true at all. This means that if your site has a good Alexa rank, it does not in any way intend an improvement in SEO and Google’s position on the site.

Backlinks from reputable websites

If there is a link to your site on websites with a good Alexa rank, your site’s Alexa rank will also be better. The more links and users who enter your site through these links, the better the ranking will be.

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