What are Rich Snippets, and where is it used?
Using rich snippets on store websites is very good and essential to attract customers. The reviews you express in Rich snippets have made it easier for people to trust your store and attract more users' attention.
What are rich snippets, and why should you know their importance? What is the essence of rich snippets? This article from Seovisitor is for you.
Rich snippets are one of the things that you can add to get a better ranking on Google. Along with writing first-class content, this item can help increase the website's rank on Google and attract an audience.
What are Rich Snippets?
Websites use Rich Snippet to provide a detailed explanation of data and information. Rich Snippets are the term that does this description for us. When you search about a topic, the results that Google shows you, when they have a rich snippet, are displayed with more complete details, which attracts the audience.
Rich snippets aim to better understand a website's structure and content and help users find information from search engines more quickly.
The developers in Google search and other search engines found this parameter by adding HTML codes to the website. Usually, when you search for a website in Google results, users can only see the page title, site address, and meta description of that page. But when you use rich snippets, more information is displayed in addition to the meta description.
Google tries to direct the user to your website by using rich snippets, and this direction provides the user with a series of categorized information such as recipes, events, etc. This information can also be opinions or reviews of a product or a brand.
Why are Rich snippets important?
If you compare two Google searches, one with Rich Snippet and the other, you will see that the search results containing Rich Snippets are much more attractive than the regular search results.
This will increase click-on business conversions. Under your site's description, it shows the stars that users have given to your site.
How to recognize that a Rich snippet is suitable for our website?
There are thousands of types of rich snippets that you can use to express information such as cooking recipes, flight information, etc. Only a few rich snippets are available, but you can apply them to any site model you choose.
We will introduce some of the most commonly used types of rich snippets so that you can choose the one that is right for you. So first, you need to select your snippet type.
Rich Snippet Types
There are different types of rich snippets, and we will introduce some of them below:
This rich Snippet shows users a path to reach the page in the desired site categories. The location of this type of rich Snippet is the same as the standard URL location.
One of the most important uses of rich snippets is for products. Online product stores can display part of this information related to the product as a snippet.
This information can include product name, product thumbnail, price, user reviews, brand, and related descriptions. If you are one of those who offer a product at several different prices in your store or have several other sellers, you can specify the price range of the product based on descending and ascending.
3- Methods and instructions (recipes)
Cooking methods typically use this type of Snippet. Using this type of rich Snippet, you can express how to prepare, cook, and kind of food. You can also display reviews and reviews about the taste and steps.
4- Rich snippets of people
Another snippet for which you can put a photo is the Snippet related to people. Famous people usually use this Snippet. When you search for the name of famous people on Google, you will see complete information about that person's biography, and the picture will appear in the Google search.
This type of Snippet is not only used for famous people, but you can create a profile for your company's employees and put people with their name, skills, position in the company, and even how to contact them in Rich Snippet. This type of introduction to people in Google search is desirable and makes the search results very targeted.
5- Organizations and companies
As you introduce people, you can also submit your business and the services you offer in the same way. You can display the information of organizations and companies such as brand name, services, website address, phone number, social network address, and geographical location as a rich snippet.
6- Rich snippets of customer reviews and comments
Using snippets to write reviews for movies, songs, or products is possible. In this type of rich snippets, users can rate the desired music, product, or film. You can also express these comments by mentioning the reviewer's name.
An event can also be listed using rich snippets, as previously mentioned. It is better to plan according to the time of the event and use it in a time frame close to it. In rich snippets, you can display information about the start and end date of the event, ticket purchase details, participating conditions, and the event's duration and location.
Websites that sell downloadable courses can use this type of rich Snippet. In this section, you can provide information about the classes' duration, the study's title, the course's cost, and a short explanation for each training course. In order, this information appears below the URL.
9- Rich snippets of video content
For the video content available on the website, you can also use Rich Snippet and display information such as video duration and video production company in Google search results, etc.
10- Rich Snippet of the book
Rich Snippet related to the book, information such as cover photo, price, and stores that supply it, allows users to buy the book they want. For example, the user can directly access e-books from Amazon and Google Play.
You can also use bookmarked information for music albums and songs to create rich snippets. Bing does not support the music format, but you can easily create your desired Rich Snippet in Google, and Google will easily support it.
Websites that display and download songs, or even direct links to purchase music albums, can use these snippets.
12- FAQ or frequently asked questions
All websites can benefit from this type of rich Snippet. These questions and their answers are explained below on your website. Because it has made the answers to questions very easy and accessible, it attracts the attention of many users. You can ask frequently asked questions in this list of questions and give them brief and valuable answers.
13- How to
How to do Rich Snippet, like FAQ Rich Snippet, is a typical snippet, and most websites can use it. This rich Snippet explains the step-by-step process of doing a task.
Why are rich snippets vital to us?
Rich snippets are structured so that when users search for a topic related to our website, they optimize this search process for search engines. This process optimization is because the Snippet has our sat information and content categorized and tagged.