One of the most important factors for Google to score is the quality of the link and, And it has worked hard to achieve this goal. For the first time, many links (Spam Links) were deleted by the updated version of Google Penguin in 2012. Then changes were made to it and, the Panda update has been created.
Based on speculation and the latest changes made to the algorithm update last April, the removal of these backlinks seems to be directly related to the quality of a website.
Google and purchased backlinks
Google focuses on websites that use spam backlinks to compete. Until a few years ago, if you wanted to be on the top list of search engines, it was enough to get a number and order several thousand links. It’s that simple. But those links were of insignificant quality and had no external existence at all.
So knowing how to remove spam links quickly became a fundamental part of SEO.
What is a backlink?
One of the main factors in determining a bad backlink is the quality of the website from which such a link comes. Such dangerous links can often be identified in the following ways:
Links from websites that sell purpose is SEO, which is called link farms.
Links are from sites that allow everyone to access content, which means they contain a collection of articles that lack any coherence. These are also a kind of link farm.
Sites that are generally of low quality. For example, websites with poor Domain Authority, containing a set of external links or weak and repetitive content.
When you get a lot of links from other countries. (For example, your site is British but all the links are Russian)
You have a lot of links coming from just one website (especially if it is a low-quality website).
Get a lot of links from a website in a short period. (This means that money is paid for these links).
Google can detect “bad” and “spam” links. It is enough to suspect that they are abnormal and fictitious.
How can spam backlinks be identified?
As mentioned, In the past, Many websites were fined for having backlinks purchased or created by black hat SEOs. But even if you do not use these techniques, spammed websites may still link to your site without your knowledge. For example, Some people get involved in negative SEO, or there may be errors that cause Google to find a link abnormal.
The first thing that shows you penalized for backlinks is a significant drop in your website rankings.
How to remove spam links?
You can not remove spam links quickly and easily. While many online tools are available, the best way to remove ruined links manually is as follows:
The first step is to contact the person in charge of the website where these backlinks came from and ask them to remove such links. To do this, you need to find his contact information and send him a friendly email to make such a request. You often do not get the answer.
The second step is to eliminate them yourself. It means asking Google not to include such links in its algorithmic calculations.
You must first create a text file, preferably in Google Doc, and then copy it to a .txt file encoded with ASCII UTF-8 or bit-7.
Make sure you delete not only the domain level but also the URL. To do this, add “domain:” in front of the name of each domain. For example, if your backlinks come from a site called com, you should write something like this in your text file.
Then go to Google’s Disavow Tool page.
Select your website and click on Disavow Links.
Then upload the file you created. (Google will send you a scary message saying: This is an advanced feature and you should use it with caution.)
Fortunately, you are sure that such links are spam, so go ahead and click “Submit”.
The process of deleting spam links can be tedious and lengthy, but it is necessary. It may take time for Google to crawl these links again, so be patient.