The effect of responsive website design on SEO
The design of a responsive website is one of the most important and influential factors in SEO, and paying attention to it can positively affect the position of your website in Google.
With the widespread use of smartphones and tablets, users use different devices to access the Internet, displaying different dimensions. Therefore, a website can be successful in the webspace and provide appropriate services to its users that have a suitable appearance on all these devices and can meet the needs of all users. This example examines the benefits of responsive website design.
A large number of users use mobile phones and tablets to view websites. In this case, if your website template does not have the correct display on these devices, you will lose a lot of users. If these users can’t read your website content easily, they may leave your website and enter another place with a friendly user interface.
So, responsive website design is a significant part of user engagement and has a massive impact on Google results.
Advantages of responsive website design
- The website’s compatibility with all displays with different dimensions and resolutions, such as mobile, tablet, laptop, etc.
- Appropriate display in older browsers
- Very high and efficient flexibility
- Affordable (compared to dedicated website design for mobile version)
- Improve website rankings and popularity on Google and other search engines
- Improving website SEO (due to website use by all users)
- Increase website traffic and number of visitors
The difference between responsive website design and mobile version websites
Google’s suggestion for website design is to use a responsive approach. Responsive websites have the same URL and HTML codes and can display all devices (with different dimensions and resolutions) correctly. This allows Google to browse and index website content more quickly and efficiently.
But if we design a separate website for the mobile version, the URL and HTML codes for the mobile version differ from the understanding intended for the computer. For this reason, Google has to perform several checks and indexes for different website versions. This harms your website’s Google ranking. Another reason Google supports responsive website design is that all website content is on a URL, allowing visitors to connect to the website and its pages more efficiently.
For example, consider sharing a story from a website designed for mobile on a social page such as Facebook. Nowadays, if someone with another device, such as a computer, sees a link you share, the content will be displayed in a format designed for mobile, which is not attractive to the user.
Making attractive pages for mobile visitors increases their satisfaction and use of the website. Creating gorgeous buttons, links, and a stylish look can encourage users to join the website. This is very effective in SEO and website optimization.