The effect of responsive website design on SEO

responsive web design

The design of a responsive website is one of the most important and influential factors in SEO, and paying attention to it can have a positive effect on the position of your site in Google.

Nowadays, with the widespread use of smartphones and tablets, users are using different devices to access the Internet, which has a display with different dimensions. Therefore, a site can be successful in the webspace and provide appropriate services to its users that have a suitable appearance in all these devices and can meet the needs of all users. This example examines the benefits of responsive website design.

A large number of users use mobile phones and tablets to view sites. In this case, if your site template does not have the correct display on these devices, you will lose a lot of users. Because if these users can’t read your site content easily, they may leave your site and enter another site that has a friendly user interface for them.

So responsive website design is a significant part of user engagement and also has a massive impact on Google results.

Advantages of responsive website design:

  • Compatibility of the site with all displays with different dimensions and resolutions such as a mobile, tablet, laptop, etc.
  • Appropriate display in older browsers
  • Very high and efficient flexibility
  • Affordable (compared to dedicated site design for mobile version)
  • Improve website rankings and popularity on Google and other search engines
  • Improving site SEO (due to site use by all users)
  • Increase website traffic and number of visitors

The difference between responsive site design and mobile version websites

Google’s suggestion for website design is to use a responsive approach. Responsive sites have the same URL and HTML codes and can display all devices (with different dimensions and resolutions) correctly and alright. This allows Google to browse and index site content easier and efficiently.

But if we design a separate site for the mobile version, the URL and HTML codes for the mobile version are different from the version that designed for the computer. For this reason, Google has to perform several checks and indexes for different versions of the site. This harms your website’s Google ranking. Another reason Google supports responsive site design is that all website content is located on a URL, allowing visitors to connect to the site and its pages easier.

For example, consider sharing a story from a site designed for mobile on a social page such as Facebook. Nowadays, if someone with another device, such as a computer, sees a link shared by you, the content will be displayed in a format designed for mobile, which is not attractive to the user at all.

Making attractive pages for mobile visitors increases their satisfaction and more use of the site. Creating attractive buttons and links and a stylish look can be very effective in encouraging users to join the site. This is very effective in SEO and site optimization.

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