What is a marketing funnel? What awaits us at the end of this funnel?
What is a marketing funnel? What does it do? Is it made up of what parts? You will be familiar with these questions if you enter the marketing world.
But that’s not all. Customer, product, and sales form a triangle that is closely related to each other.
Like an arbiter or intermediary, marketing wants to create a healthy and sustainable business from these three elements. The marketing funnel is one of the solutions of this science to make such a triple result.
If you are interested in marketing and its famous funnel or want to expand your knowledge of this story, stay with us until the end.
The marketing funnel – what is it?
Usually, next to the term “marketing funnel” are images of different funnels with a series of steps displayed next to them. These steps are the steps that lead to the purchase of our products or services by the user.
As a result, it cannot be said that everyone who becomes familiar with our brand will eventually become our customers. Not only our brand but no other powerful brand, either inside or outside, experiences such an event.
For example, if a thousand people enter an online clothing store, maybe a hundred of them will check the product more closely or even ask you questions about a product in an online chat. In the end, out of those hundred people, maybe two will make the purchase. This process represents the marketing funnel.
The entrance to the marketing funnel is open and expansive, so many users can enter this funnel. But as we go down this funnel, the space becomes narrower and narrower. After that, our users keep getting fewer and fewer until we reach our real customers at the bottom of the funnel.
These stages are also called the “customer journey”. In fact, this journey begins when the user gets to know our brand and ends with a purchase. Maybe this trip will take a day or perhaps a few months. This time is different for different users and different brands.
What are the steps in the marketing funnel?
We got acquainted with the beginning and end of this funnel. But what happens in the middle of the funnel? Mid-funnel adventures are different for different brands. Let’s start with the most straightforward marketing funnel. This funnel has only three stages:
This is the time when the audience gets to know our brand. There are no limits to the ways of getting to know the brand. Maybe even this familiarity is done through advertising billboards.
At this stage, the audience examines the product or service. In this way, it reads the product’s different features, compares it with other similar products, and even reads the opinions of previous users and buyers of the product to get a proper and logical understanding of the value of the product or service.
This step, located at the end of the digital marketing funnel, is when the user makes his final decision and makes a purchase.
You may be saying to yourself that these steps are straightforward. How can these simple steps help me? Many site owners and those who do marketing activities do not know about this funnel. For this reason, their expectation of buying becomes an unrealistic number.
For example, they think that if a thousand people enter the site, at least 800 will make a purchase! Or they even believe their sales volume will suddenly increase by setting up an advertising campaign and giving many discounts. What causes this mistake is the customer’s omission of the product evaluation step.
You might be interested to know what exactly happens in the digital marketing funnel. For this reason, in the next section, we will use ourselves as an example.
How is the marketing funnel in seovisitor?
The digital marketing funnel consists of five steps. Let’s check them together:
1- Brand awareness
Consider yourself. It appears that there is a company that works in the field of buying organic traffic called “seovisitor.”. Actually, that’s what it does. This means brand awareness.
Simply put, it’s not enough for users to know our brand name. Because maybe someone in another industry – for example, a restaurant, oil change or even a chicken shop! It operates under the same name.
The main thing is that we offer our users a combination of brand names and types of activity.
2- Audience interest
After you are familiar with the seovisitor brand and its field of activity, and if this style of digital marketing training is attractive to you, you will follow it. Just like you are reading this article right now.
You will gradually become more familiar with our content; then, you will see the services and check us out more.
4- Decision making
In the end, you decide to spend and buy our services.
The final step is to make the purchase. Of course, it takes time for these steps to flow; from the time you get an awareness until you start evaluating, making a decision, and finally making a purchase, it takes a considerable amount of time.
Learn more about the AIDA marketing funnel model
AIDA is a five-part model that includes the following steps:
What is the seovisitor digital marketing funnel like in the AIDA model?
Let’s imagine that you have met Seovisitor through Google, which works to increase site traffic.
After becoming familiar with the brand, your curiosity sparks, and you start checking out our content. Our content only becomes interesting to you at this stage.
Then you show yourself a desire to check out more of our content. In this way, you go to other content and use them.
In the next step, you take action. That action can be anything, but what we consider the most is buying one or more of the services.
Of course, the AIDA model applies to many fields, and you can consider anything as the golden action of your users.
There is a long gap between the user’s action and the next step, “Advocacy”. Because people don’t become big fans of a brand in a day, it goes without saying that the previous stages, namely “Awareness”, “Interest”, “Desire”, and “Action”, also spend a lot of time.
It’s an overview of the Aida model in the digital marketing funnel. We see this model in different platforms and fields; An example is social networks.
Maybe you see a post on; for example, Instagram, and you get interested in it; you take action here, for example, you write a comment or share the post with others and finally, you become a fan of that page.
What is the benefit of learning different marketing funnel models?
Breaking down the steps of the marketing funnel is a vital part of many businesses. Depending on their audience and field activity, these businesses can improve their performance in the stages of this funnel. Without a doubt, there are many marketing funnel models.
Some classes even cover these funnels and their mechanisms. But the important thing is, which marketing funnels apply to your business? It is better to choose one and stick to it rather than using multiple marketing funnels or combining them.
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