What are Domain Authority and Page Authority?
Page Authority and Domain Authority, these two indicators, according to the criteria that we will say below, indicate the reputation and credibility of your site.
Domain Authority and Page Authority What is page credibility, and how does it affect SEO?
Page Authority and Domain Authority numbers in the range of 0 to 100, provided by Moz, one of the most popular sites for delivering SEO and website analysis tools.
According to the criteria that we will say below, these two indicators indicate the reputation and credibility of your site. These two factors play an important role, given that Google has stopped updating page rankings, and if it corrects the page colors again, at extensive intervals.
The rating that MOZ gives to sites is used to predict the scale of each area in search engines.
What is page authority?
The Authority page is an index by MOZ whose role is to predict the ranking of a particular page in the search engine results page.
This index is rated from 0 to 100, and its high means the ability of the page to rank. This index is based on on-site data and comes from dozens of factors. One of these factors is the authority domain, which uses machine learning to find an algorithm related to the search engine ranking system. The output of this process is the creation of an authority page index.
How is the page authority score calculated?
Page authority is measured in a logarithmic interval of 100 points. Therefore, increasing the authority page from 20 to 30 is more accessible than growing it from 70 to 80. Page authority measurement algorithms are constantly being updated, so you may see several changes and fluctuations in your authority page over a while.
How appropriate is the Page Authority?
When searching on search pages and finding the most vital page, it is better to use relative indexes instead of a fixed index. The reason for this is how the authority page is rated.
due to the intimate nature of this tool, an authority page cannot be described as merely "good" or "bad."
How can you view your Page Authority?
Page authority index is found in most SEO and digital marketing platforms. On the Maze platform, you get this index by checking the link, mozbar, free Maze toolbar, or search engine results in Keyword Explorer.
The technical definition of authority page
Authority page and domain authority are measured with the same indicators, but the focus of the authority page is on a single page.
The Authority page is derived from Mozscape web index information and depends on the number of links and other factors (related to more than 40 factors in total). The critical point in this discussion is that it is not dependent on internal SEO issues such as keywords or content SEO improvement.
Like the authority domain, the authority page uses the algorithms of one type of machine learning, and so this index fluctuates with various updates. With this in mind, to compare different pages, it is better to use the authority page along with other indexes than to use it as your only criterion for evaluation.
How to increase Page Authority?
Page authority, like domain authority, is a general indicator, and it is difficult to change it directly.
This index consists of many components, each of which has its impact on the final index. This dependence on several factors is quite purposeful and intentional. Given that Google pays attention to several factors to rank a particular page, the tool that wants to check the authority page also needs to consider different criteria.
The best way to increase page authority is to improve the links on that page. This can be done by getting backlinks from reputable sites with a high authority page. This is like a vote of confidence for your page.
Why does my Page Authority change?
Authority page depends on many factors, so changing it can be for a variety of reasons. For more information on the causes of authority page changes and tips for fixing these fluctuations, see Why My Authority Changed.
What is a Domain Authority?
Domain authority is an index developed by Maze whose role is to predict the site's domain ranking on the search engine results page. This index is rated from 0 to 100, and increasing the score means the site's power in getting high rankings. Authority domain is obtained by measuring several factors. Among these factors, we can mention the number of links. This index is useful when your goal is to determine how much competition between multiple sites or the strength of a domain to rank. Authority domain tool is not used directly by Google to rank results pages.
How to get the authority domain?
To measure this index, you can use the Moz Explorer link tool, the free Moz toolbar, or the Moz Explorer keyword. This indicator is also available in the Pro Moz version. There are authority domains in dozens of marketing and SEO platforms.
How is scoring?
The behavioral authority domain is similar to the logarithmic graph and scores from 0 to 100, meaning growing from 20 to 30 is much easier growing from 70 to 80.
What is a good authority domain?
Generally, sites with high-quality external links, such as Wikipedia and Google, are top of the authority domain index. Therefore, sites and small businesses with fewer links may have lower authority domains.
New websites start with Domain Authority 1. Given that the authority domain is just a prediction that should not be considered as your only tool. Get the authority domain of your competitors and aim to have the authority domain above them. Therefore, it is better to use this index as a relative criterion. So given its relative nature, we can not attribute only good or bad to it.
The difference between page authority and domain authority
Although an authority page predicts the probability of ranking a single page, the role of the authority domain is to predict the likelihood of ranking the entire field. If the authority domain examines the power of the whole environment, the purpose of the authority page is to explore a single page.
The technical definition of authority screw
Factors affecting the authority domain are the number of links, their quality, and dozens of factors. Today, the calculation of authority domains is achieved using machine learning to link internal-external links and search page results. Because authority domains are calculated based on a learning machine, your domain score may fluctuate widely, so do not use this index alone for your analysis. For example, if Facebook builds many links, many sites' authority domain and page authority will increase significantly with this action.
Always pay attention to this point. Suppose you are looking to analyze your competitors or to improve your SEO. In that case, it is wrong to pay attention only to this index, and you should use it along with other analytical indicators.
How do we improve our authority domain?
Directly affecting the authority domain is not an easy task because it is made up of many factors. This dependence on several factors is quite purposeful and intentional. Since Google pays attention to several factors to rank a site, the tool that examines the authority domain also needs to consider different criteria. One of the most effective ways to increase your authority domain is to improve your SEO. Working specifically on your inbound links and receiving quality links from reputable sites is something you should pay attention to.
Why does the authority domain change?
Since the authority domain, like the authority page, comprises several factors, it is challenging to determine the exact element that caused the authority domain to fluctuate. If you see an increase or decrease in this index on your site, it may be due to These factors include:
- You have received links from sites that Google does not consider valid.
- The new links you created have not yet been indexed.
- There is a sudden change in your link-building process.
- Your authority domain is weak, and updating the algorithms causes high fluctuations in your authority domain.
The vital point in understanding the authority domain is that these indicators are related to many positive and negative factors. In some cases, even improving SEO may not have an immediate effect on improving authority.
To better understand the ranking system, consider this example:
If Singapore has the best air quality in 2015 and strives to improve it in 2016, is there a guarantee that it will stay in No. 1? What if Denmark and New Zealand (formerly ranked No. 1) try to improve their ranking? It is even possible that the other countries, which are ranked second to tenth, will progress, and in the worst case, Singapore will be ranked 11th. Therefore, the rankings may change due to the constant changes in the factors that determine the outcome.
Authority domain and page authority are similar to this system. Since these two indices are measured between 0 and 100. After each update, the updated domain authority of the page may decrease, even if that site has improved its link building. Given this point, it is necessary to emphasize that the analysis is wrong only by using this index. It is better to use it as a relative index to analyze multiple sites.