Ways to increase website traffic and Google traffic in 2023
Join us in this article to learn how to increase website traffic and the importance and benefits of increasing Google traffic.
Important factors effectively improve the website’s SEO status and increase its ranking. Increasing Google traffic is one of the most critical factors in increasing the website’s ranking. According to Google’s algorithms, users enter the website when your website’s content is better, more practical, and valuable than similar websites. One of the ways to increase Google traffic is to buy views. However, note that improving and expanding the website’s ranking is not considered the most critical factor and guarantee for increasing Google traffic. You can increase the click rate through simple rules. In this article, join us to learn how to buy website traffic and increase Google traffic.
Why is increasing Google traffic important?
In today’s business world, due to the increase in the cost of setting up or renting a place to sell products or starting a company, having a website and operating in it is the best solution. In addition, despite the Google search engine being considered one of the best search engines, many audiences and users go to it to find the answer to any question. Finally, by designing the website and operating it in a principled manner and according to Google’s rules and algorithms, and as a result of increasing Google traffic, any business can benefit.
Obviously, with various registered and operating websites, many businesses are looking for a way to increase their website traffic to increase the sales of their products. For this reason, increased traffic and Google visits are a common and primary and essential goal for all businesses with a website.
The primary condition for success in such a field is to determine the strategy and start. Many digital marketers, content managers, and SEO believe that the number of customers directly correlates with the number of website users. Because every user and visitor can be a customer, the main goal that will open the way to success and increase profits and sales is to increase traffic from Google. Google generally provides traffic to more than 50% of active websites. On the other hand, taking steps to be in the initial results recommended by Google will not cost you anything.
The benefits of increasing Google traffic
Searching for keywords and using phrases that users search for is one way to increase Google traffic.
The higher the ranking these keywords receive, the more Google traffic you will receive. For example, if your activity is in the hotel field, you should focus on words and phrases such as hotel reservation, hotel price, discount hotel reservation, etc. Increasing Google organic traffic is considered an essential factor for increasing the prosperity and success of online businesses. For this reason, we can say that the benefits of increasing Google traffic are as follows:
- Increasing the credibility of the website in other search engines
- You can test your marketing and content strategy by increasing and analyzing your Google traffic.
- The possibility of obtaining information from the behavioral patterns of users and their interests
- Better and more effective increase in click rate
- Increasing the number of potential and eventually actual customers
- Earn more money and more profit.
Introduction methods are increasing traffic through Google
Considering the importance and benefits of increasing traffic from Google and increasing traffic, doing the necessary methods and actions to be seen in this search engine is also essential. Several methods exist to increase website traffic and attract audience and users to stay on the website, buy and order services, etc. The best ways to increase traffic through Google are as follows:
1- PPC (Pay-Per-Click) advertising
Advertising or pay-per-click is also one of the ways to increase traffic. This method is one of the tricks to increase website visitors, used when you don’t have time to use SEO. In fact, in some cases, there may be many competing websites that usually have a good position compared to your website, and it is impossible to compete with them quickly. In addition, in some circumstances and at certain times, such as before the New Year, you need the website to be seen in the first results of Google.
It is practically impossible to achieve this result in a short period. Carrying out this method differs according to the website’s work area, the position of competitors’ keywords, the type of traffic order, the time the user stays on the website, etc. When the user searches for his query and question in Google, Google ranks them according to the quality of the websites and the degree of competition of their keywords. Therefore, it displays the best result based on Google’s search.
Using Google ADS and according to the cost of your work, your website appears in the search results for the keyword you want or the keyword with the most competition. A charge will be applied to your account when a user clicks on your ad. The amount of this payment is in dollars. If you can afford this type of advertising, use this method.
2- SEO (Search Engine Optimization)
One of the most fundamental ways to increase Google traffic is SEO or optimizing the website for search engines. Actions that are appropriate to Google’s algorithms should be taken in this method. Based on this, you can attract the opinion of Google’s robots and algorithms. This way, you can organically attract visitors and new users to your website. But keep in mind that SEO will pay off in the long run because implementing and implementing SEO measures includes content creation, advertisement reporting, website format optimization, website speed optimization, internal and external linking, etc.
Performing these actions requires an experienced and professional person, which involves a lot of time and experience. This method is much more economical than the PPC method, and the result will be longer.
The most important influencing factors in improving SEO are:
On-page SEO is one of the essential steps in improving the website’s SEO status, which significantly impacts the website’s ranking and increases Google visits. The most crucial internal SEO measures are:
- Choose the correct title for each page.
- Writing the proper subheadings suitable for the website area.
- Writing meta descriptions in principle and using correct and appropriate keywords
- Description of image text (ALT property)
- Select the correct URL
Below the URL is the meta description. In fact, by reading the meta description, the user decides whether to click on the website link or not. Also, by writing the meta descriptions in principle and correct way, the user can determine what the website’s topic is and whether the content of this page of the website meets his needs. Writing meta descriptions appropriate to the website’s domain increases Google traffic and website traffic.
Creating backlinks is an essential step in improving the website’s SEO status.
A backlink means a link from other websites to your website with a related topic.
This way, the links to your website will increase Google traffic and attract more visitors. In addition, Google increases the website’s credibility by recognizing and analyzing the backlinks of reputable websites that link to your website. As a result, it increases trust in your business and brand. Increasing confidence in Google grows Google’s ranking and increases its traffic.
Using long keywords and LSI
Because all users do not have the same level of knowledge and information, their search patterns are also different. In this paper, we describe the search patterns of users. Long keywords and phrases are searched by users today. In addition, due to the development and improvement of Google search engine algorithms and the possibility of voice search, users use specific and long phrases to search. Also, due to the advancement of these algorithms, Google can identify words and phrases with the same meaning and synonyms and display the best results to users. For this reason, LSI terms and keywords significantly impact increasing Google traffic.
LSI refers to keywords that are semantically closer to your desired keyword.
Use of guest posts and reportage
One of the best tricks to increase website traffic is the possibility of publishing other people’s articles on your blog website. You can also use this method. You can use the guest post technique to publish your articles on other websites that have the same field of activity and link from their website to your website. Or, in other words, get a backlink. In addition, you can write a separate article with reportage ads and publish it on popular websites and get backlinks. This method can also create website diversity and organically increase website traffic. In this way, you should note that the content is valuable and practical for users.
Activity on social networks
Today, many people are continuously active on several social networks. Two examples of the most popular social networks are LinkedIn and Instagram. Publish an essential part of your articles on LinkedIn and ask users to visit the website to read the full article. One of the benefits of increasing website traffic is attracting an audience and users organically, which you can do with the correct use of virtual networks. You can also introduce your products on Instagram and encourage customers to enter the website to buy. By doing this, you have organically attracted your particular customer.
Google’s algorithms are constantly updated, and their performance becomes more accurate. One of Google’s precise algorithms is the content recency algorithm. This algorithm checks the publication time of the articles and ranks them based on the correct performance of the website pages. One of the best ways to improve the website’s SEO and, as a result, increase the website’s input through Google is to update and create new content for the old website’s articles and content. In addition, the website allows you to delete old content and pages that are no longer visited.
Improve website speed
One of the essential factors in increasing user satisfaction is high website speed. In addition to improving website speed, it directly impacts website ranking. This effect is such that Google confirms it. Optimize website speed for both mobile and desktop users to enhance user satisfaction.
Compatibility of the website with mobile (Responsive)
In addition to website loading speed, the website’s compatibility with mobile phones and increasing user satisfaction are essential. Users will leave the website immediately if the website does not load quickly enough for smartphone users and has a basic design. In this case, increasing users’ bounce rate also significantly reduces the website’s rank because creating a good user experience for these users is essential.
Creating a communication channel with customers is vital for the success of any business. To develop effective and valuable communication and increase Google traffic, you can also send regular, functional, and appropriate emails to users in the form of advertising messages through email marketing. Write valuable and practical news and information for users in these emails and encourage them to visit the website.
All the actions and methods mentioned will be successful if you analyze the website well after doing it. You can use the free Google Analytics tool for this. You can use the links tracked by this tool to launch advertising and marketing campaigns. You can also check what strategy and what type of content has increased Google traffic. Which content needs improvement? And which content has had good traffic.
Is increasing Google traffic continually beneficial?
If you use SEO or the technique of buying website traffic through Google ADS, you should focus on choosing the right keyword. Sometimes, you may lose a lot of time and money by choosing the wrong keyword and not getting the desired result. One of the critical factors when choosing a keyword is the relationship between the word and the website’s products and services and, more importantly, the level of competition for a keyword.
The website’s users may be low if the keyword you choose correctly and fully describes the services and goods. But this number of users is actual, and they entered the website purposefully. In addition, the number of users who enter the website by searching descriptive phrases and a specific keyword will be higher. In addition, note that it will be difficult to use and rank for keywords with a lot of competition.